Buttons to Have or Not To Have on Your Site
We are in the process of redesigning our website. We price all of our inventory. When someone gets to a VDP, and one of the buttons is Get an E-Price, what is it saying to the customer? what button could be used in its place that would still create a reason to submit a lead.
Buttons we currently have:
Request Info
Get Financed
Get your E-Price
Price Drop Alert
Value Your Trade
Request a Video
Schedule a Test Drive
Please share your thoughts and opinions. My initial though is to just kill the Get E-price all together.
Replies to This Discussion
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Permalink Reply by Tyler Larson on
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My opinion is the more call to action options available the better the VDP will stand out to the consumer. Each customer will have a different want or need. Having more options available to the customer will guarantee a customer's satisfaction for obtaining the information they desire. Hence why they are even on your VDP. E-Price to me is your lowest internet price, which for our dealership is $200 off our already low 1-price internet pricing. I have yet to set up this option on our website, but if customers use a link available in some of our VDP's they can receive the $200 off coupon. Enter name, phone number, and email to receive the coupon or just name and email to be more welcoming.
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Permalink Reply by Daniel Tegeder on
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Had lots of compliments on our site
Check out the link for are website we have made great improvements in the past few months.
But you must have a call to Action
click on new inventory an check out the pop up I really like how it grabs you
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