Buying E-mail Addresses

Having just bought a new dealership I’m looking to buy/append e-mail addresses from AutoRevenue to help quickly boost our e-mail marketing efforts as the prior dealer did a poor job of e-mail collection. Anyone have any experience doing this? Pitfalls? Price per e-mail address?

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Permalink Reply by Mike Linterman on September 7, 2011 at 4:10pm

If you just purchased the dealer you probably got a lot of new staff as well. Print out some lists and have them call orphan customers using the " We are looking to update out customer base information by getting email addresses and confirming their current home address." It will give you a chance to touch base as well as collect the information. Best part is that it won't cost you more then the paper you need to print it on.

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Permalink Reply by Kurtis Smith on September 13, 2011 at 11:51am

Chris,

Risky proposition...Here is the problem, depending on where you buy the list, it has been bought and sold many times over so your conversion rate is going to be extremely low. Without a opt-in program in place, most of your bulk emails may never reach there intended recipients and you will never know. Company's that guarantee opening percentages never discuss conversion ratios, so I guess what I am saying is that the risk is all yours. The fact that you are a new dealership, I am going to assume that you have a CRM strategy in place, not just the software, but also a customer relationship process that will begin to build your list correctly. All profit centers in the dealership have the ability to capture and insert qualified prospects information into your CRM system so that your list can grow quickly. Does this makes sense?

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Permalink Reply by Tony Abbott on September 13, 2011 at 11:33pm

Always better to generate your own list. I agree with Kurtis. Not sure what you have or what your going to get from a list not generated by tour own means. I have sewn a lot of really good Facebook promotions that have a opt in email to win a prize. Gas card? I like the old school way of calling and verify info too. The best quality will come from something you generate. Texting works good too. Mobile marketing is where its at my friend. Good luck! Let me know if I can help generate some customers for you.