BY Chris Bruce


Shared: From your friends TechAutoCareers.com® the online resource for the Automotive Sales Consultant


Every industry develops its own slang – mastering it brings people together as part of a group and makes communication harder for outsiders to understand. Given the less-than-sterling reputation that car salesmen have among many consumers, it should be no surprise that they also have their own insider jargon. Much of the lingo is now finally coming to light in one place thanks to an Ohio lawyer specializing in 'lemon law' cases who keeps a dictionary of the terms on his website.


According to Automotive News, the list is the ongoing project of lawyer Ronald Burdge from Dayton, OH. The dictionary reportedly started about 15 years ago when Burdge obtained it from a dealer's employees as part of a lawsuit. Since then, he's kept it up to date.


The lexicon varies from commonly understood and innocuous terms, including "low ball" and "tire kicker." Beater, iron, sled and toad are all words for a worthless old jalopy.


However, Burdge also lists jargon for some lesser-known and often very unscrupulous acts. For example, the "five-finger close" happens when a sales manager hides a portion of a document with a hand to keep the buyer from noticing that the final numbers aren't as discussed. The move is somewhat related to "sealing the customer," which involves putting signed papers in a sealed or even stapled envelope as a way to hide things from buyers. There's also the "high penny roll" where the finance computers increase payment amounts to a higher number without changing it by a full dollar to keep consumers from catching on.


Not everything is quite so negative, though. For example, most buyers might want to be known as want a "chiseler" – someone who is a hard negotiator. And one of the best terms on the list is a "gold balls" – a person with a high down payment and good credit. The whole dictionary goes into even deeper detail and is definitely worth browsing, even just for a laugh.


What do you think? Is this something you can benefit from or do you have a few tricks up your sleeve that are just as powerful? Make your voice heard by leaving a comment below. Don’t forget to hit the share button if you know others who will find this post useful.


I.C. Collins ~ Author, Educator, Trainer and President: Has One Simple Goal: Improve a Million Automotive Sales Consultants Lives with our ebook "How to Succeed in the Automotive Sales Industry"


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