Competition for new car leads just got more interesting ~ Google enters direct vehicle lead generation

Google has announced its intention to craft a web space specifically for car shoppers. Top companies will be listed based on competitive bidding. Could be a potential game changer for companies like Edmunds and Autotrader who use PPC (pay per click) for lead generation.

How big of an impact do you think this will have for the automotive online marketing community, and will it change the way consumers think about online shopping?

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Permalink Reply by justin reeck on November 28, 2011 at 7:17pm

when will this service go public?

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Permalink Reply by Outsourced BDC on November 30, 2011 at 5:20pm

No need to panic Google is venturing into a lot of spaces they think they can conquer but don't always follow through and even when they do it's a product with much more to be desired. So I would encourage a "Believe it when I see it" approach to announcing stuff like this.