In December of last year, Craigslist began charging dealers $ 5 per ad posting instead of them being free. There was a lot of concern expressed by dealers as to how that would affect their advertising. Now that the new policy has been in effect for 9 months, I'd like to hear from dealers with their story.
- Did you continue to post on Craigslist? Or did you abandon Craigslist altogether?
- Did you lessen the quantity of ads you posted now that there was a fee involved with every posting?
- Are you still generating quality leads using Craiglist advertising that you're able to close?
- If you are still an active Craigslist user, can you identify the ROI for your dealership?
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