For years, the price of a product or service was one of the most important factors when making a purchase. But research found that there’s another compelling reason fueling purchase decisions in business;the customer experience.

Sales consultants need to put a renewed focus on improving the customer experience by modifying existing sales processes and organizational roles, while making a stronger investment in technology

Those businesses that understand the nature of today’s complicated customer relationships are creating longer-term and more lucrative relationships with customers. Ultimately, if a customer isn’t receiving a positive experience from your company, they’ll find someone else who can deliver it better.

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I.C. Collins ~ Author and Educator: Has One Simple Goal Improve a Million Automotive Sales Consultants Lives

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