Dealership Social Media Strategy Draft Document - Appreciate any comments

Our dealership has prepared an 85% complete document that outlines our plan for a Social Media Strategy. Would appreciate comments in the form of meaningful constructive criticism. The document has been uploaded to scribd and may be viewed there via the following link:

           http://www.scribd.com/full/48663420?access_key=key-1obxvzdou66r3b0x...

 

Alternatively, I have attached a .PDF of the document.

 

Thank you ahead of time.

 

 

 

 

 

Views: 123

Attachments:

▶ Reply to This

Replies to This Discussion

Permalink Reply by MANNY LUNA on February 12, 2011 at 11:23pm

WOW ! Posted one day ago and no comments?

The hotest and most Important swing thats happening in the car business.

Social Media... I read your PDF document and you have some great Ideas.

I would like to set up a good time to talk about what I think and show you some stores that are really doing a great job with social media.

Here is what we do for our dealers Cory.

http://www.unioncountyblog.com/union-county-school-pride-challenges/

Fan page over 5,600 and counting!

http://www.facebook.com/#!/MetroHondaNC

 

  • Engage, grow and build relationships with people that are LOCAL to the dealership on social platforms. These include the traditional ones like Facebook, Twitter, and YouTube but we also research the market for local forums to build relationships.
  • Build a blog that has a self hosted stand alone blog name to create the biggest possible "social SEO" as we call it effect. We pin point popular search phrases that the dealers are normally not paying to own.
  • We write 4 blogs a month specific the dealership and its brand.
  • We take the blogs and syndicate them to over 100 different social network sites again to maximize the social SEO effect.
  • We manage online conversations related to the dealership on a real time basis. We will address negative comments and thank people for positive ones.
  • We provide monthly reports on market sentiment and Facebook insights to show our progress on their behalf.
  • We will work with their sales and service staff to help them build their own personal brands to build the dealerships online presence and work with them to get as many google reviews and other types of reviews.

Manny Luna.

832-341-1806

Permalink Reply by MANNY LUNA on February 13, 2011 at 12:25am

 

10 Things an Auto Dealer Can Do NOW to Succeed With Social Media TODAY

 

This will be a fast paced webinar full of actionable information for dealerships or other auto industry professionals that want to harness the true power of social media.

 

Rob Hagen and David Johnson of Next Generation Dealer Services will discuss 10 things a dealership can do today that will have a tremendous impact on their social media goals.

 

 

Please join us for  this free webinar Cory.

Dealers will learn how to:

• Grow an online local community – having lots of friends is nice but isn’t the goal to eventually have them become clients? Car dealers are local businesses, so they key is to keep your communities local.

• Increase Google reviews – do you know how many times people type in your dealership name in a Google search? The numbers are typically staggering! What do they see next? Increasingly, people are making buying decisions based off independent review sites. We will give you strategies to help increase the number of your reviews.

• Create a social media policy – do you have one? Do you need one? We will tell you why you should have a policy and where to find one.

Plus learn seven additional actions to immediately capture the tremendous power of social networking!

 

Register for the webinar here:

https://www3.gotomeeting.c om/register/991440558



2-3pm Eastern Time

 

See you next week!

 

Manny Luna

Permalink Reply by Cory Haynes on February 14, 2011 at 11:19am

 Manny, thank you... ! 

 These are exactly on point comments & suggestions. If you don't mind I'm going to incorporate all of these concepts into our strategy. Beautiful.

 

 I'm checking your links too, get back to you on those.

 

 Cory

 

 


MANNY LUNA said:

WOW ! Posted one day ago and no comments?

The hotest and most Important swing thats happening in the car business.

Social Media... I read your PDF document and you have some great Ideas.

I would like to set up a good time to talk about what I think and show you some stores that are really doing a great job with social media.

Here is what we do for our dealers Cory.

http://www.unioncountyblog.com/union-county-school-pride-challenges/

Fan page over 5,600 and counting!

http://www.facebook.com/#!/MetroHondaNC

 

  • Engage, grow and build relationships with people that are LOCAL to the dealership on social platforms. These include the traditional ones like Facebook, Twitter, and YouTube but we also research the market for local forums to build relationships.
  • Build a blog that has a self hosted stand alone blog name to create the biggest possible "social SEO" as we call it effect. We pin point popular search phrases that the dealers are normally not paying to own.
  • We write 4 blogs a month specific the dealership and its brand.
  • We take the blogs and syndicate them to over 100 different social network sites again to maximize the social SEO effect.
  • We manage online conversations related to the dealership on a real time basis. We will address negative comments and thank people for positive ones.
  • We provide monthly reports on market sentiment and Facebook insights to show our progress on their behalf.
  • We will work with their sales and service staff to help them build their own personal brands to build the dealerships online presence and work with them to get as many google reviews and other types of reviews.

Manny Luna.

832-341-1806

Permalink Reply by Kelsey Jones on February 14, 2011 at 12:01pm
Great strategy Cory and good suggestions Manny! It looks like you both know what you are doing. In my experience, I think it is imperative to keep SEO in mind when doing social media, so it's good that you are setting your overall strategy to keep that in mind. I also think that it is important to make sure your social media management team are keeping abreast of social media news each day. Starting off the day reading blog posts about social media can help them keep their strategy fresh. Some of my favorite websites are mashable.com, socialmediaexplorer.com, socialmediaexaminer.com, and kommein.com
Permalink Reply by Cory Haynes on February 14, 2011 at 12:59pm

 

      Thank you Kelsey. You advice is perfect and we're headed in that direction. Networking both on-line and F2F with the local Social Media scene.

 

      Had a look at Manny's FB page, very nice and over 5000 likes. They are using their page to promote local school projects and teachers. Commendable. I've cut & pasted the social media sites you suggested and will navigate to each one. Thanks again for the comments!

 

      Cory

 


Kelsey Jones said:

Great strategy Cory and good suggestions Manny! It looks like you both know what you are doing. In my experience, I think it is imperative to keep SEO in mind when doing social media, so it's good that you are setting your overall strategy to keep that in mind. I also think that it is important to make sure your social media management team are keeping abreast of social media news each day. Starting off the day reading blog posts about social media can help them keep their strategy fresh. Some of my favorite websites are mashable.com, socialmediaexplorer.com, socialmediaexaminer.com, and kommein.com
Permalink Reply by Vikram Kotnis on May 26, 2011 at 3:21pm

Excellent plan Cory! Some things I would add here is you should focus on apps too on facebook where customers can earn points , which will increase loyalty and if they refer more people they keep adding points, I can point you to such apps. One big thing we have missed here is the Group buying sites, gives fantastic results, we recently launched new site for one of our clients http://autoconceptsnw.com/ the whole idea was to start off with a big bang and we wanted to reduce wastage and were willing deeply discount items. So we chose the group buying alternative with living social and groupon compared to PPC or facebook marketing, were able to sell 750 deals in 2 days and after that we switched to PPC, facebook and SEO but it gave us a fantastic start and the traffic has kept up since. I am currently writing a case study on this and will post the same. Also CSR initiatives always gives much better results than sweepstakes.

Also another thing which has always helped us we design campaign for a time period keeping certain community in mind and all campaigns are run to target the community online, I would also strongly suggest having a small paid marketing budget to support social media activities as it has shown to enhance the results much better. I am posting a case study to further clarify myself, also as we work in different industries there is a lot of cross learning that happens.

Hope this helps.

Attachments:

RSS

© 2024   Created by DealerELITE.   Powered by

Badges  |  Report an Issue  |  Terms of Service