This link provides the link to this e-book as well as other social media marketing references from Marketo at no cost. I saw it posted on my Social Media Marketing Linkedin group and had to share it with all of you! It is one of the best e-books I have seen out there for social media marketing. It provides a step by step guide to establishing a powerful social media marketing platform for any businesss.

http://www.marketo.com/b2b-marketing-resources/best-practices/video...