direct mail
What things are you looking for from your direct mail company other than:
- NCOA
- Clean/scrub against duplicate names
- Not to mail people in your database that don’t live near your dealership (within XX number of miles)
- Delivery %’s and where they get their prospect data
- Putting the dealership’s return address on the mail so the dealership sees how much mail was undeliverable
- Tracking numbers on the mail piece(s)
- Delivered results from the mailer
Replies to This Discussion
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Permalink Reply by Brian Pasch on -
Chris
Other aspects that make direct mail campaigns successful, especially campaigns that are designed to attract new customers that don't exist in your database are:
- Ability to append demographic data
- Ability to append current car ownership data
- A/B testing strategies
- Variations on mailer size, stock, and call to action wrapper.
- Personalized mailers with integrated data from DMS with variable response codes/prices
- Ability to mail to latest 30 day new movers list
I hope this helps. If you are looking for a great mailer, call Team Velocity and ask for David Boice or visit their website at: http://thevdrive.com/
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