For some dealers, there's no distinction. For others, they have two (or more) distinct buckets for their budgets. TV, radio, media buys, etc. might go in to advertising while websites, online listing, etc. go under marketing.

Where does search fit in? Is it advertising because you're buying better paid or organic listings to increase your exposure, or is it marketing because it's normally associated with websites and landing pages?

I've heard compelling arguments for both and I know which way I lean (a direction that will likely surprise you if you know me) but what does ADM think?