We have all studied the relative R.O.I. of purchasing third party leads vs. developing our own through enhanced S.E.O. and conversion tools placed on our dealer's websites and/or through direct digital marketing investments like banner ads or perhaps data base sourced email blasts -- or we should have.  Usually, the conclusion is that it is more cost effective to grow our own leads to develop the top of the mind awareness and control associated with driving traffic to our own website and/or dealership vs. diluting the contact to a communal site that might be "sharing" the customer that our inventory attracted with no direct recognition of our unique people, facility and/or services.

In both types of leads we have had to rely on the information included in the comment section provided by the lead provider or our own lead forms which are often limited to general customer contact information, the vehicle information requested and of the course the dreaded -- How Much?  One side effect of these somewhat anemic leads is that a salesperson often flips through the daily leads to focus on the ones that have the most information in the comments section which leaves some of the opportunities on the table for hours -- if not days; until now that is!

I am proud to announce that one of my favorite vendor clients of Ad Agency Online, ronsmap, is ready to start providing you and yours with HyperLeads that leverage the data (3.4M units in ronsmap to date) to enhance the existing leads for our channel partners and their dealer clients -- and of course our friends on DealerElite!   It is important that we don't over complicate this product so here are two very simple methods to help you understand it::

1) ronsmap is proud to introduce their new "HyperLeads."  

How many more internet leads would you be able to convert if you had real-time-market-analytics and a social media profile of your customer in the comments section of all of your internet leads!

Now, imagine a lead in your CRM tool with this information:

Date and Time: 2010-05-05 23:05:SS
First Name: Angela
Last Name: Mills
Email Address: amills712@yahoo.com
Street Address:
Postal Code: 28110
Daytime Phone Number: (704) 291-0839 
New/Used: Used
Interested Year: 2006
Interested Make: Toyota
Interested Model: Corolla
Interested Trim: 4dr Sedan CE (M5)
Purchase Time Frame: A Week
Preferred Contact:  E-Mail Anytime

Market Dynamics in 10 Miles: 6 Similar/ Avg price: $10,451 w/51,421 miles | Low: $8,894 w/34,690 miles | High: $11,911 w/62,729 miles

Market Dynamics in 25 Miles: 13 Similar/ Avg price: $10,428 w/51,421 miles | Low: $8,894 w/34,690 miles | High: $11,911 w/72,490 miles

Market Dynamics in 50 Miles: 15 Similar/ Avg price: $10,461 w53,195 miles | Low: $8,894 w/32,849 miles | High: $11,911 w/72,490 miles

PERSONAL SOCIAL MEDIA USAGE RATING ON FACE BOOK ETC..

To convert your leads to "HyperLeads" for $1.00 per lead --(DEALERELITE INTRODUCTORY PRICE REDUCTION TO $.50 per lead) simply reply to this post and I will reply with instructions to add the market analytics effective immediately!

2) Or, review this slide rocket presentation and contact me at pzads@bellsouth.net or ronsmap's team at info@ronsmap.com  for next step instructions:  http://app.sliderocket.com:80/app/FullPlayer.aspx?id=0E9FFDD5-4B8A-602B-91F9-B7A688220DA4

SPECIAL WHOLESALE OFFER:  ronsmap suggests that vendors or third party lead providers that support DealerElite should consider a "white label" version of the product for a nominal one time license fee and a revenue share to your dealers, however, they are also open to negotiating a wholesale/retail reseller arrangement at a reduced revenue share; your call! 

I am available at your convenience to coordinate a conference call with the ronsmap team to expand on the shared opportunity presented by their new HyperLeads so please reply to this post or reach out so we can set it up.

Let's ROCK-N-ROLL and start driving revenue with these enhanced leads!

After all, what are friends, ronsmap and DealerElite for!