We are currently with VinSolutions for our CRM and are seriously considering a change. I have been scouring the internet looking for feedback, but I am not finding a lot of information. I have had a demo and a lot of discussions with ELEAD and it looks like a good alternative, but thought I would start a discussion to see what the dealers out there think.
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What are your main reasons for wanting to leave VIN? Is there a certain functionality that ELEAD has that Vin doesn't?
I started looking at alternatives initially due to Vin's inability to accurately calculate an IL lease when the tax laws changed first of the year. We also have not been receiving the level of service I felt we should be from VIN.
I have had a demo of ELEAD and feel they offer some features that we do not currently have that I feel would be beneficial. The VBDC I feel would be helpful and the prospect mining, which is flawed in VIN would be beneficial as well.
The difficult part is finding good information about the pros and cons of the various CRM products out there.
We have been on both CRM's in addition to a couple others. Call me to discuss in further detail, I'd love to give your some candid feedback. 843-437-8273.
Tommy Russell
GSM
Hudson Nissan
Did you take a look at the various reviews and ratings on Driving Sales?
I have used pretty much all of the major players from ADP to Vin and those in-between.
My personal favorite is eLeadONE because they offer the most for the money and have a great support team.
I've worked with E-leads and Vin in the past and both are decent options. A lesser known tool I really like is Momentum, it's accurate, car guy simple and not super expensive. Fletcher Jones Mercedes-Benz in California uses it and they really like how it works.
My first suggestion is to ALWAYS do everything you possibly can to make it work with your current vendor. Reach out to Sean Stapleton at VIN, he will do everything he can to help. Switching CRM's is one of the most painful processes in the car business.
If you decide to switch, get demos from everyone you are considering and have several salespeople involved. The best CRM in the world is the one that the salespeople will use. All the "bells and whistles" are useless if the salespeople won't marry the system.
Good luck!
You nailed it Mike, it's gotta be something the team will use or it's worthless
I highly recommend you go visit a store with similar size and process to yours that's using the CRM you're considering. It's an expensive step but it should be part of your final decision. Also, I agree with @Mike Warwick. Involve your current vendor. Let them know you're shopping and why. Better to tell them now than after the cancellation notice when they can't really help. If your account rep isn't cutting it, escalate!
Vinsolutions is a much better solution than ELEAD. If you have questions about the ELEAD real level of service, I can shed some light for you. feel free to contact me. I have always found Vinsolutions to embrace finding a solution for the dealership priority number #1 and making it a win for the Dealerships. Vinsolutions is always working to enhance best practices in real time dealership needs, I am often able to resolve a question or functionally issue on a single call (*most times the issue is soft user error from a staff member) I have always been able to pick up the phone, anytime of day or night and get someone from Vinsolutions on the phone to address an issue to promptly find a resolution. During the ELEAD courtship phase you will have all the stops pulled out to sell you on ELEAD. You will be told the owner is only a phone call away, and yes the dealerships were wooed away. However, when the dealerships were using ELEAD and started having issues with gaining control back over the CRM because a manager had give open access permissions to many of the sales people, it was a free for all. The Executive Manager called the owner to discuss the issues the staff had with ELEAD and never received a call back. We did however get a drop in visit from a ELEAD Sales rep / training Rep at the dealership, only to receive a quote to support the ELEAD CRM presented by the ELEAD rep close to the cost to migrate back to Vinsolutions for ELEAD on site training and still had unresolved open support tickets with ELEAD, when the ELEAD Rep left the dealership. We requested support on several issues with retrieving data and ultimately never received the issue addressed. It was only when the dealership provided a cancelation notice to ELEAD, did ELEAD then offer to provide onsite training support at their expense for the ELEAD CRM because they did not want to lose the account. The Dealerships are located with a 45 min drive to the trainer's home and within a 2 hour drive of ELEAD Corporate Office in GA. I would call ELEAD, send emails and I would get passed around between departments and support reps without getting responses. I have always know Vinsolutions to resolve issues promptly or let you know how to accomplish your goals with Desking deals. The mobility on the Sales floor is fantastic with the ability to capture showroom visits with DL scans, we recently have a promotion off site at the dealerships and we were able to capture the hand raisers easily on site at the event, for easy follow up. We also have a Vinsolutions website www.chevrolet.deals , we have created landing pages for campaigns specific to prospecting and mining in the CRM through emailed activities and direct mail, to link back into the customers profile in real time to show the website engagement which is something ELEAD can not offer. We just launched a Vehicle Buy Back Campaign through the Vinsolutions CRM and within one week sold four units off that campaign alone and increased our service lanes 8%.. I have Danny Pinion as a PIC at Vinsolutions and he is one of the best. Ultimately, the dealerships returned to Vinsolutions after only 1 year with ELEAD and we are only continuing to grow and develop a strong CRM platform to manage customer engagement. We have been back on Vinsolutions CRM since December 23,2014.
I am currently on Both of these tools, and 13 others currently in the market. I use them both, as well as others daily. Call me if you would like, and I will give you the "what is true and what is not" on them both. Desking should not be a consideration in choosing a CRM. Good integrated desking and a rotten CRM = junk, and the reverse is true. Installs are wrong on all of them, and its cause of the major misuse of them all. None of them integrate well, none of them will tell you their flaws. All will install around their flaws and show you how to use it in a way that avoids their flaws. That doesn't equal selling cars. The apps, the phone integration,sold reporting ect ect ect are the real issues.
Having a tool that you don't have to put in ticket, and you can speak to someone live on the spot is critical. You can read between the lines on this statement. Having the CRM company that will respond to your issues, and there will be many (which ever one you choose), is critical. All of these tools work and switching is NOT the solution to your issues. All issues revolve around understanding the things each and everyone of these tools does right and then the critical issue of holding ALL the staff including management responsible for its correct use. I can take ANY tool in the market and make it work. All of their superior technology claims are bogus. Its about using them right, and hold them, and your staff accountable.
Wish you the best, if I can help call.
Bill 949-374-2750
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