The Automotive Sales Fraternity™ is trained to bring out the emotion in the sales process because once emotion is engauged into the mental buy in process you will notice logic is overrated, it is up to you to bring out the best in your clients. When you are authentic and emotionally intelligent you will have great influence over others. When used to influence others, emotional intelligence requires knowing your strengths and your present emotional state (self- awareness); knowing how to manage the moment you are in (self-management); knowing what's important to your customers and how they'll perceive your message (social awareness); and knowing how to forge a connection with decision makers (relationship management).


These skills can be developed individually through simple practice. All we have to do is look at some of the things we would like. If we remember that they are just people and would like the same things we normally would like and are looking for some of the same things that we would look for on a shopping adventure. Emotional intelligence is responsible for 58 percent of your performance, so what are you doing to improve yours?


Courtesy, professionalism and answers when asked.


Find out if they like the vehicles lines? If so ask them if they can see themselves in it. Put them in the vehicle let them check out the visibility. Are they comfortable in it? Are there any blind spots? Help them adjust the mirrors. We want to make the mental buy in process start as soon as possible. Are they comfortable? Help them adjust the seats. Ask them if they are supportive? Can they see and reach the controls without a problem. Have them touch everything you touch, see if they like the way everything feels.


You want show them every control and know how they operate (infotainment system). And only after you have fully explained them and they show you they understand should they be aloud to drive. Get them involved in the mental buy in process as soon as you can and let them play with the controls, ask them are the controls easy to operate. You want them involved in the mental buy in process more than you.

Never rush yourself never rush your client.~I. C.


On your demo drive the vehicle should be warmed up first this is why you drive it first. You want to make sure it operates smoothly before letting them take over. Reconfirm that it operates smoothly and ask them if it accelerates enough for them. Find out if the brakes have the proper braking ability to stop when needed. Do the brakes give them confidence? As a member of the The Automotive Sales Fraternity™ sales consultants must find out these things up front before they become a problem later while doing your paper work.


The reason we lose so many deals is you took to short of a demo drive. Let them try out different roads and areas of both inclines and declines if possible. Ask them how does it handle? Is the steering to light or responsive enough for them. Find out if the ride is comfortable enough for them and if they feel in control when cornering. Start the demo drive with the front windows down so they can feel the sensations the vehicle brings (if it's a sports car they can here the rush of the engine, if it is a family car or luxury vehicle they will notice how quite it is when you roll the windows up. Ask if it is quite enough for them especially the road noise level.


Above all else have a mobile device or note pad open on your demo drive to make a list of likes and dislikes this shows them you care about there needs as you take down any problems. Whether it is a plus or negative these are the things we must do in order to make them have more confidence in us as a professional automotive sales consultant and that you are not there to just make a quick buck. Remember we want to make a bonding relationship-not just to make a sale but to make a long-standing trusting relationship with your customer.


P. S. Urgent if you’re looking to optimize your interpersonal skills for success order a copy of " How to Succeed in the Automotive Sales Industry " @TechAutoCareers.com. Then settle in for a satisfying read that will surely enhance your interpersonal skills for success this year, it is not just a book but a service.


If there is anything thing we can answer for you please do not hesitate to get in touch with us @TechAutoCareers.com® we are looking forward to working with you - and hopefully conversing with you. Again, thanks from I.C Collins and Tammi Collins @TechAutoCareers.com® Feel free to be yourself get to know our members on Facebook, Google+, and Linkedin.


We want to take a minute and THANK all the people that comment, like, and share our posts daily. We appreciate you all @TechAutoCareers.com


What do you think? Is this something you can benefit from or do you have a few tricks up your sleeve that are just as powerful? Make your voice heard by leaving a comment below. Don’t forget to hit the share button if you know others who will find this post useful.


I.C. Collins ~ Author, Educator, Trainer and President: Has One Simple Goal: I believe it is my mission and purpose to remind you, that you are meant to have the best life possible! You were created with intention and purpose and I am here to simply help guide you through your life’s journey.

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