Equity Mining Tool
Good afternoon everyone!
My name is Tom Ehrlich and I'm a Sales Manager at Wind Gap Chevrolet-Buick in Wind Gap, Pa. Currently, we're struggling to get past the 150 unit per month range. Our ultimate goal is to get to 200 units per month.
I feel that with a good equity mining program, the right process, and the right person running it; that we could sell an extra 20+ vehicles per month.
We are spending a good amount of money to get our customers, but we aren't doing a good enough job of keeping them.
Any recommendations out there for an Equity Mining Program that some of you have been successful with? Processes that you'd recommend? Anything else that you can add would be appreciated.
Thanks,
Thomas Ehrlich
Sales Manager
Wind Gap Chevrolet-Buick
Replies to This Discussion
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Permalink Reply by Steve Stauning on -
Hi Tom,
Here's a free 13-part video series I put together for some clients in 2015 that has proven quite successful for their Owner Marketing efforts: http://stevestauning.com/how-to-set-and-sell-owner-marketing-appoin...
If you click on any of the specific lessons below the video, you can read the transcript of that video. (For those who prefer to read about the processes than to hear my voice.)
:)
Good selling,
Steve Stauning
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Permalink Reply by Mark Handlon on
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Good morning Tom,
If you are using a good CRM, you should have everything you need. You should be able to:
1. Look at leases coming due within the next nine months that you may want to contact for Lease Pull Ahead.
2. Look at customers who purchased three years or longer ago- they are hopefully on the "equity" side their loan.
3. Look at the service customer who has no warranty (three years old) that is now spending money for repairs.
4. Prospect all of these households to see which vehicle will be the next one that will be replaced. Are there
children getting ready to head off to college that will be needing a vehicle.
5. You can literally reach out to anyone in your database and turn a customer care call into a prospecting call!
Let Jeff Baskin know that I responded and he can reach me if he has further questions! He is a personal friend
and he has my number!
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Permalink Reply by George W. Nunes on
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call me at 229-469-9954
we specialize in data mining for dealers.
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We have the Nation's Largest Automotive Only Call center that can do the heavy lifting. we send all the yes's and maybe's. call me for more details. Proven ROI reporting. 229-469-9954.
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Permalink Reply by Bill Gasson on
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Auto Alert works great ............
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Good afternoon Tom,
I wanted to see how you are making out with Equity Mining.
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Permalink Reply by David Mortaz on
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Have you tried to target your Existing customers on Facebook? You can filter them for equity before uploading to the list to Facebook. Keep in mind the larger the list the better the odds of you getting a match made on Facebook for their profile.
Once you have a large enough list on Facebook, you can run a promotional ad to target them. Video ads have a much higher Reach, but keep the ad very short. No longer than 10 seconds. OEM vidoes are way too long. You can use a specific VIN or even a Lease Special in the ad, but create a video for it.
If you choose Lead Ad as the Type of Facebook ads, you can integrate the collected lead info into your CRM for follow up.
Good luck.
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Hey Thomas- Elead had partnered with GM and has an Equity mining tool. GM will pay for the program through your iMR Turnkey marketing funds.
The will pay for Mail and calls to sales and service.
call me at 229-469-9954 and we can schedule a quick demo.
thanks.
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Tom,
Contact Auto-Alert it handles the front and as you get that down it sends you to the service drive . Which is huge , all the information is in their material.
Best of luck
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