Frustrations in the business - WHY?
To quote one of my favorite bands of all time, Pantera, "I vent my frustration at you," but why? Why would anyone be frustrated in the car business? Lack of traffic? Lack of sales? Lack of money? Overall negative attitude in the dealership? Crap out kings on the point that have nothing better to do than to spin you or anyone who will listen so tight that you wouldn't recognize a car deal if it hit you in the face? Why would you be frustrated?
Let's boil it down to one thing and one thing only, your frustration is based on the number of sales you make on a monthly basis, period! Everything else falls into line after that, you sell a car, you make money, you are busy, you are not standing in the huddle out on the point where the conversation is inherently negative, you are not waiting for the next up, why? Because you are selling a car. And in this business, nothing is sweeter than hearing words like, "I didn't think I would buy a car today," or "this is the best experience I have ever had buying a car," or "thank you so much for helping me get a car!" The list goes on and on, but it is all based on a sale.
So let me ask you, what are you doing today to get someone in front of you to increase your opportunity to sell a car? Are you working your network on facebook or linkedin for referrals? Are you involved in any civic organizations like Kiwanis, Rotary, Lyons, eWomensNetwork, BNI, LeTip, ToastMasters? How many business mixers do you attend? How many times have you passed out your card to a complete stranger? When was the last time you called your owner base and asked for a referral? When was the last time you talked to your family and asked if they knew anyone? When was the last time you handed your waitress or waiter your card? When was the last time you asked for business? What are you doing today, right now to foster current and future business?
By just using the law of averages, if you set three appointments a day, two would show and one would sell. Now, there are ways to increase those numbers, but we can discuss that later. If you are in the dealership for 8 hours, wouldn't it just make sense to have customers in front of you for 6 of the 8 hours with the other two spent following up with previous and potential clients? You can foster this type of schedule by answering those questions I asked you above. Don't depend on the dealership to create traffic because once that traffic shows, you have to compete with other sales people to get it. When you create your own traffic, it is YOURS! You don't have to share unless you need to because you have so many clients show at once. Now that would be a positive problem to have.
So the next time you want to vent your frustration at someone, take a moment, slow down and ask yourself why are you frustrated? Then go look at the sales board, see the number of blank days you have by your name. Decide you are sick of your performance, then get on the phone and start connecting with the people that matter in your life, friends, family, existing clients, business contacts and ASK FOR REFERRALS and CREATE YOUR OWN TRAFFIC! After about 10 days consistent effort and action, you will be so busy, you won't have time to vent! Well, maybe to the teller at the bank about how big your pay check has become, but then again, that's a positive problem to have too now, isn't it?!
Happy Selling!
Dan The Car Man
Let's boil it down to one thing and one thing only, your frustration is based on the number of sales you make on a monthly basis, period! Everything else falls into line after that, you sell a car, you make money, you are busy, you are not standing in the huddle out on the point where the conversation is inherently negative, you are not waiting for the next up, why? Because you are selling a car. And in this business, nothing is sweeter than hearing words like, "I didn't think I would buy a car today," or "this is the best experience I have ever had buying a car," or "thank you so much for helping me get a car!" The list goes on and on, but it is all based on a sale.
So let me ask you, what are you doing today to get someone in front of you to increase your opportunity to sell a car? Are you working your network on facebook or linkedin for referrals? Are you involved in any civic organizations like Kiwanis, Rotary, Lyons, eWomensNetwork, BNI, LeTip, ToastMasters? How many business mixers do you attend? How many times have you passed out your card to a complete stranger? When was the last time you called your owner base and asked for a referral? When was the last time you talked to your family and asked if they knew anyone? When was the last time you handed your waitress or waiter your card? When was the last time you asked for business? What are you doing today, right now to foster current and future business?
By just using the law of averages, if you set three appointments a day, two would show and one would sell. Now, there are ways to increase those numbers, but we can discuss that later. If you are in the dealership for 8 hours, wouldn't it just make sense to have customers in front of you for 6 of the 8 hours with the other two spent following up with previous and potential clients? You can foster this type of schedule by answering those questions I asked you above. Don't depend on the dealership to create traffic because once that traffic shows, you have to compete with other sales people to get it. When you create your own traffic, it is YOURS! You don't have to share unless you need to because you have so many clients show at once. Now that would be a positive problem to have.
So the next time you want to vent your frustration at someone, take a moment, slow down and ask yourself why are you frustrated? Then go look at the sales board, see the number of blank days you have by your name. Decide you are sick of your performance, then get on the phone and start connecting with the people that matter in your life, friends, family, existing clients, business contacts and ASK FOR REFERRALS and CREATE YOUR OWN TRAFFIC! After about 10 days consistent effort and action, you will be so busy, you won't have time to vent! Well, maybe to the teller at the bank about how big your pay check has become, but then again, that's a positive problem to have too now, isn't it?!
Happy Selling!
Dan The Car Man
© 2024 Created by DealerELITE.
Powered by
