Has anyone had success with paid advertising on Facebook?
If you have had success, please share specific results.
Replies to This Discussion
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Permalink Reply by MANNY LUNA on -
Chris, Im sure the perfect hook would help in some ways.
What's the first thing you check when you go to your computer? Emails?
This link that is attached below would do great for selling cars also,when the customer clicks on the picture it stores all the customer info and email address into your CRM for follow up.You can choose the area you need to target or zip codes,when I shared this with some dealers they say they do it with their own customer base and I really think they get blasted to many times and don't even open the email up anymore.
With this it will bring in new buyer to your store and upgrade your customer base so when you do a email blast in house you don't need to blast three or four times a month about buying a car.
When I sold cars, I mailed Thank You letters and Care letters every month letting them know how much our dealer cares about them and that I just wanted to drop a note to say thank you agiain!
Every four months I would bait the hook and follow it up with a phone call and sell them cars in record numbers!
And they never got tired of opening my Care letters and Thank You notes I sent them every month.
Do you see what Im getting at?
Cost is under 5 cents each, how can you make a mistake?
Click on the link then click on all of the pics please!
Also it will have a FB logo and youtube logo on the ad,so advertising your stores on Facebook is free now! http://enews.cactusskyclients.com/q/9njPB022mMcO0Kk18sFDMfIFSegesBu...
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Permalink Reply by Craig Lockerd on
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Great question Chris, been thinking about that as well?
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Permalink Reply by Chris Saraceno on
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Manny: Thank you for your feedback, our dealersships are considering using this marketing tool.
Do you have a few names of Dealers or General managers that have had success.
MANNY LUNA said:Chris, Im sure the perfect hook would help in some ways.
What's the first thing you check when you go to your computer? Emails?
This link that is attached below would do great for selling cars also,when the customer clicks on the picture it stores all the customer info and email address into your CRM for follow up.You can choose the area you need to target or zip codes,when I shared this with some dealers they say they do it with their own customer base and I really think they get blasted to many times and don't even open the email up anymore.
With this it will bring in new buyer to your store and upgrade your customer base so when you do a email blast in house you don't need to blast three or four times a month about buying a car.
When I sold cars, I mailed Thank You letters and Care letters every month letting them know how much our dealer cares about them and that I just wanted to drop a note to say thank you agiain!
Every four months I would bait the hook and follow it up with a phone call and sell them cars in record numbers!
And they never got tired of opening my Care letters and Thank You notes I sent them every month.
Do you see what Im getting at?
Cost is under 5 cents each, how can you make a mistake?
Click on the link then click on all of the pics please!
Also it will have a FB logo and youtube logo on the ad,so advertising your stores on Facebook is free now! http://enews.cactusskyclients.com/q/9njPB022mMcO0Kk18sFDMfIFSegesBu...
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Permalink Reply by Mike Phillips on
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Personally I haven't had much luck with it. Even though the expense is greater, I had better luck with pay-per-click rather than pay-per-impressions.
-Mike
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Permalink Reply by Linn Boyd on
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This is my first post and this is an old thread on the subject, but I have some very intimate knowledge of this.
It can work very well, but you have to do it correctly and there are some tricks to it. You can't just advertise on facebook the customer must be engaged on this medium. This isn't an advertising method such as traditional media that you can shoot the spot pay for the airtime and get customers in the door. You have to work the system, also you need to realize that your customers that come through this method are a more educated buyer, and you are going to have to work with that as well.
Mike, you can set it on pay-per-click, and yes, pay per click is usually much better.
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