How do you drive traffic into your showrooms in todays market?tv,radio,social,internet

Would like some feedback on different ways to drive more traffic into the showroom.

 

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Permalink Reply by Tom Wiegand on August 2, 2013 at 10:13am

Daniel, the ratio of customer pay customers in service to variable new/used sales in dealerships with 75% S/A and better is 8 to 1.  Your current Top Secret focuses solely on the 1.  "Where's the beef?"  In the higher number. 

Our industry's current stats for warranty customers returning to our dealerships: 90% in year 1, 60% in year 2, and 16% in year 3.  Why does Variable Ops let 84% of sold customers leave the dealership; yep, Variable Ops? 

Imagine focusing on the 8, showcasing their "commitment" to customers.  We have an ugly history of placing quantity first in variable.  Truth is when you place quality-first, quantity always rises. Hmm.   Which will you choose now to be your Top Secret to draw (and keep) more customers to your business?

Permalink Reply by Daniel Tegeder on August 2, 2013 at 10:29am

this is for future customers to Estabrook Ford

I understand what you are saying but this is to help in the buying process 

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