How Do You Get Your Business Out There? 5 Easy Ways....
October, 2010
This is the month to Enhance your Online Presence!
Facebook, Twitter and LinkedIn may be all the rage in online marketing right now, but they aren’t the only places you should be building your online presence. In fact, we have a hunch that many of you haven’t taken care of the very basics of your online identity quite yet.
Here are 5 ways to enhance your online presence TODAY.
Issue a press release:
Doing something big or newsworthy? Write a simple press release and submit it to your local news outlets. You can also submit PRs for free online at PRLeap.com, PR.com, clickpress.com, newswiretoday.com, prlog.org and gnosisarts.com. Even if your story never makes it into a major publication, search engines will display your newsworthy items and give your business a credibility boost.
Make the most of Google Places:
Almost every business shows up on Google Maps and in other Google searches, but you’ll notice that some listings are better and more robust than others. When people search for (or stumble upon) your business, make sure correct and compelling info is right there at their fingertips. Simply go to Google.com/places and follow the simple instructions to verify and upload your key info such as photos, descriptions and links.
Yahoo! Local:
Yahoo! Local is an online directory of businesses organized by category and geographic location. You can get a basic listing for free. Similar to Google Places, you definitely want to make sure your business is not only listed, but also listed exactly how you want it! (Tip: When you visit the site, scroll all the way to the bottom, click “Add a Business” and follow the instructions.)
YellowPages.com:
While phone books aren’t as essential as they once were, the Yellow Pages are still available online. To add or update your business listing, go to listings.yellowpages.com. The instructions are pretty easy. (Note: Yellow Pages is a division of AT&T, so don’t be confused by the AT&T logo.)
Get published.
Share your expertise to the world by writing articles, white papers and ebooks and distributing them for free online. There are numerous sites out there to easily upload your work, including EZineArticles and ISnare. If you Google “free article publishing” you’ll find tons of resources and outlets for publishing your work and getting your name and expertise out there.
This is the month to Enhance your Online Presence!
Facebook, Twitter and LinkedIn may be all the rage in online marketing right now, but they aren’t the only places you should be building your online presence. In fact, we have a hunch that many of you haven’t taken care of the very basics of your online identity quite yet.
Here are 5 ways to enhance your online presence TODAY.
Issue a press release:
Doing something big or newsworthy? Write a simple press release and submit it to your local news outlets. You can also submit PRs for free online at PRLeap.com, PR.com, clickpress.com, newswiretoday.com, prlog.org and gnosisarts.com. Even if your story never makes it into a major publication, search engines will display your newsworthy items and give your business a credibility boost.
Make the most of Google Places:
Almost every business shows up on Google Maps and in other Google searches, but you’ll notice that some listings are better and more robust than others. When people search for (or stumble upon) your business, make sure correct and compelling info is right there at their fingertips. Simply go to Google.com/places and follow the simple instructions to verify and upload your key info such as photos, descriptions and links.
Yahoo! Local:
Yahoo! Local is an online directory of businesses organized by category and geographic location. You can get a basic listing for free. Similar to Google Places, you definitely want to make sure your business is not only listed, but also listed exactly how you want it! (Tip: When you visit the site, scroll all the way to the bottom, click “Add a Business” and follow the instructions.)
YellowPages.com:
While phone books aren’t as essential as they once were, the Yellow Pages are still available online. To add or update your business listing, go to listings.yellowpages.com. The instructions are pretty easy. (Note: Yellow Pages is a division of AT&T, so don’t be confused by the AT&T logo.)
Get published.
Share your expertise to the world by writing articles, white papers and ebooks and distributing them for free online. There are numerous sites out there to easily upload your work, including EZineArticles and ISnare. If you Google “free article publishing” you’ll find tons of resources and outlets for publishing your work and getting your name and expertise out there.
Replies to This Discussion
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Permalink Reply by Michelle Sullivan King on -
Great advice Susan!
I agree the press release websites are a great way to increase your web presence. I submitted a press release in February when we started a partnership with Carfax. Even through the free press release portals, we show up with all the major search engines.
-Michelle Sullivan
www.dmvnationwide.com
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Permalink Reply by SUSAN HAIR on
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You're the best Michelle! Do you think that more women would want to work for a WomenCertified Dealership???
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Permalink Reply by Kyle Rosengren on
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It's truly amazing how many businesses don't take advantage of these great tools that are right at our fingertips. Although these alone will most likely not make your business go BOOM they are necessary tools that will help get the name of your business out to the public and if they do search you or just stumble across you it is very important for them to be able to get as much information about you as they can. Great advice!
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Thanks Kyle:}
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