How To Generate Lots of Positive Reviews
I've spent some time thinking about how to generate reviews for dealership websites.
We all know that dissatisfied customers will complete and send in factory surveys and more and more they wil post reviews on publicly accesible websites. We also know many buyers will check for reviews on the dealerships they are considering.
With this in mind the question becomes how do we get the satisfied customer to post a review?
With factory surveys most dealerships make a concerted effort to get surveys completed by their buyers. Factory surveys are not something the consumer can go online and read. I have never had a customer tell me they bought because of our outstanding CSI scores. On the other hand I have had them tell me they bought from us because of positive online reviews and testimonials.
Here's my take on one way to get reviews. You can see it by clicking HERE
I know of several stores that will be implementing this program as soon as they can.
What do you think?
Replies to This Discussion
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Permalink Reply by Steve Richards on
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Brilliant!
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Permalink Reply by Bobby Compton on
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Shopper Stopper, I love it - Strong!
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Permalink Reply by Mike Stoner on
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Thanks Bobby I appreciate it.
Check out my latest posting about the craziest greeting you've ever heard.
Bobby Compton said:Shopper Stopper, I love it - Strong!
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I always appreciate new and real time solutions! Credit is due to you - Outstanding work my friend!!!
Mike Stoner said:
Thanks Bobby I appreciate it.
Check out my latest posting about the craziest greeting you've ever heard.
Bobby Compton said:Shopper Stopper, I love it - Strong!
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Permalink Reply by Mike Stoner on
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Instead of all the elaborate text based emails it makes sense to me that our customer have a chance to see and hear us when we try to communicate with them. Inquire at a car dealership website and you'll see really quickly that you'll get the same responses from pretty much everyone.
I say put the human element into the equation, let them get a feel for us that they can't from the written word.
Bobby Compton said:I always appreciate new and real time solutions! Credit is due to you - Outstanding work my friend!!!
Mike Stoner said:Thanks Bobby I appreciate it.
Check out my latest posting about the craziest greeting you've ever heard.
Bobby Compton said:Shopper Stopper, I love it - Strong!
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