If not TrueCar, then who?
After reading through Painter's open letter to dealers, and listening to Jerry's interview with him, I began to feel like there are moles in the industry and Painter is protecting them.
Painter claims they do not use DMS data to populate their pricing curve. Fair enough. Then who is giving them our information? I have done multiple lead submissions on TrueCar with the different franchises we have and all of the invoice pricing has been correct nearly to the penny.
I am sure most of you have the same non-disclosure agreements with vendors that we do, and if a vendor was truly giving our transactional data away, I am most positive that lawsuits would follow.
Who is the mole?
BH
Replies to This Discussion
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Permalink Reply by Brad Hampton on
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Decent write up, but didn't really answer the question. I can't see how the customer's would be sending PDF's to TrueCar.
Is the transactional data the customer's data, or mine? If the transactional data is in fact the customers, and the customer agrees to the data collection policy of TrueCar, then are they allowed to extract it from my DMS for use? They would in essence, no longer need my approval for extraction of transactional data?
After speaking with some good people, there is really only 2 ways to acquire transactional data. DMS or CRM. Which one are they getting it from?
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Permalink Reply by Mark Dubis on -
Brad:
There is a great alternative to TrueCar called Carfolks.com. Dealers seem to be slow to react because it doesn't provide instant leads, but instead builds long term value and highlights everything a dealer and their team do right.
It combines the best of Yelp and Facebook for the auto industry and has the ability to be a dealer's own viral marketing program.
I invite you to compare Carfolks to Truecar. Carfolks VS. TrueCar
Mark
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