Want to gain instant credibility with your customer?  Email them your car’s window sticker.

Why does this grant credibility?  If the window sticker comes in an email rather than as a conversation on the lot, the customer is going to feel like it is legit.  If it is in their email box then the numbers can’t be changed.  For example, say that you have a customer named Jim on the phone.  Jim isn’t ready to come down to the lot yet.  So to entice Jim, you offer to email him pictures of the car he is interested in, incentives, the window sticker and even desk spread payments or an example of what his payments are going to be.  This gains instant credibility with Jim and he is more likely to trust you as a salesperson.

In order to be able to do this, your window stickers should be integrated with the rest of your system, meaning that you should be able to generate them out of your inventory.  If you are set up to do this, then you are on track and can begin gaining your customers’ trust.  If not, then you need a system that can easily generate window stickers from your inventory.

Window stickers are a huge part of branding.  They are most often the first introduction to a car.  So it is all the more important that this information can be easily accessed and generated from inventory into email form.  Once you are set up to do this, then you have an extra option to peak your customers’ interest.