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Permalink Reply by Mike Warwick on February 12, 2012 at 6:08pm

Hi Ron,

 

These numbers have changed over the years.  For a long time, the ratio was 50|50|50 meaning 50% of leads converted to appointments, 50% of appointments converted to shows and 50% of shows converted to sales.  During the last five years, the new ratio used by most is 33|67|67 where 33% of leads to appointment, 67% appointment to show and 67% show to sale.  This resulted in a shift in closing ratios from 12-13% to 14-15% overall closing ratio. 

 

Phone ups should result in appointments that show 40-45% of the time or better.

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