Internet, BDC, Phone ups and General no visit communication

Daily I receive information regarding how best to handle customers who visit the store electronically. So tell me please, what practice have you found to be the most effective?

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Permalink Reply by Curtis D Snyder on December 14, 2010 at 1:39pm

I think this is really more complex than most people give it credit for. There is no magic bullet that will be a perfect fit for every dealer or group.

I have programs set and ready to be put inplace depending on the volume of leads we are going to handle. If you are a high volume lead store you are going to need several people in addition to sales people following up on the unresponded leads i.e. your BDC/Internet team. If you are a smaller store or have a smaller lead volume, say 150 leads or less. That can easily be managed by a "dedicated" sales person. I say dedicated because if following up on leads properly they will not have time to grab floor ups.