Replies to This Discussion

Permalink Reply by Daniel Tegeder on July 17, 2013 at 11:25am

Is a 15% commission on money spent to high?

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Permalink Reply by Christian Ziegler on August 9, 2013 at 12:51am

Buying or Not buying your name:
This is a highly debated point. I've heard pros argue both sides. I would definitely buy your name if your competitors are buying your name, it's worth the couple dollars per click to have your name above their attempt to poach. If your competitors are not doing that, it's your personal preference. I'm personally a fan of buying the name because for a couple bucks, you appear multiple times in the top slots. (Search + Ad at top) and increase the chances someone will click into your site.

Commission vs. Monthly Management Fee:
I've always been a bigger fan of paying a flat monthly management fee vs. a % commission. At a % commission, the company may be incentivized to spend more in terms of maximum ad budget and/or add keywords to the list that may not be the most relevant, but will still lead to spend/payout. Most commission based do not do this, but I've run into some in the past who do. That's one of the reasons why we offered a flat monthly management fee for our PPC Deal this month at Dealers United.

Hope that helps,
Christian

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Permalink Reply by Daniel Tegeder on August 9, 2013 at 8:57am

thanks great insight

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Permalink Reply by Christian Ziegler on August 9, 2013 at 9:31am

Appreciate the kind words Daniel! We have a Business Development Team at DU who are always available to answer these type of questions for Dealers. Going forward, if you'd like to email us (Info@DealersUnited.com) with Qs, we'll jump on them and provide you with answers/insight. You can always reach out to me directly as well.

Have a great Friday & Weekend!

Christian Ziegler
COO, Dealers United
Christian@DealersUnited.com

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