Could use some feedback. We've been collecting managed chat data from some of our dealer clients and we're sort of questioning why dealers are using managed chat and not doing it themselves. Seems they'd likely get far better results if they were to take that on internally. From what we're seeing, it looks like less than 1% of chats (via website, FB, Google, etc) actually result in a sale. Are we missing something?  We're seeing the following (despite what some of these providers are claiming):

Of total chats -

51% turn into "leads" for the dealer (a name -AND- a phone -OR- email is provided)

52% of those are labeled "good leads" (assuming the rest are duds for whatever reason)

30% of the remaining "good leads" set appointments (although this seems high given the next number)

32% of appointments set actually show up (I've read dealer set appointments have 60%+ show rate)

11% of appointments set - not just shown - result in a sale (I've read dealer set appointments close at 50%+)

With those calculations, 100 chats -> 51 "leads" -> 26.5 "good leads" -> 8 appointments -> 2.5 appointments shown =  .9 sales

That's an average of slightly less than 1 sale for every 100 shoppers that initiated contact with the dealership via chat. Are our calculations accurate, understanding some dealers see slightly better results and some less?

Your thoughts and feedback would be appreciated.

Thanks!