March Madness Promotions
Although March Madness is a registered trademark of the NCAA, what similar promotions work this time of year to take advantage of it?
I was at a dealership a few years ago where they let you shoot free throws with a basketball inside where it was tall enough.
I would be hesitant to do this outside without a background net so you don't have to chase it into the street.
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Permalink Reply by Ernie Blais on -
This is our second year running a "March Happiness" theme as a play on words to all the "Madness" in the market.
March 2011 was our record sales month, and this year we are tracking towards a new record.
We send out approximately 70,000 copies of an 8-page tabloid featuring about 100 used cars, customer photos, testimonials, etc. The ad distributes over a 2 week timeframe that blankets our market using both direct mail as well as newspaper inserts. We publish the ads to our facebook page and web site. https://www.facebook.com/autonorth1
We follow up the first one with a similar theme that carries us through month-end. (Same distribution method as mentioned above).
The front line of cars has under-hood signs that spell out "M A R C H :) H A P P I N E S S" to tie the lot in and create a commanding visual for drive-by traffic.
Ernie Blais
CarFlyer LLC
eblais@carflyer.com
for AutoNorth Pre-owned Superstore in Gorham, NH
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