By: Zoe Henry


Forget 'confidence.' Gen Y wants to know that you care.


Shared: From your friends TechAutoCareers.com® the online resource for the Automotive Sales Consultant


If you want to inspire the next generation of workers--and attract them to your company--new research shows that nothing works like a rock-solid mission statement.


Millennials think the best leaders possess an overarching "sense of purpose," according to a study released on Wednesday from consulting and accountancy firm Deloitte.


Of the 7,800 millennials surveyed across 29 countries worldwide, six in 10 respondents cited a company's driving purpose--including its commitment to employee well-being, as well as its contribution to the local community--as key factor for taking a job. As far as individual leaders go, Gen Y places the most value on qualities such as: strategic thinking, ability to inspire, interpersonal skills, vision, passion, and decisiveness, the study found.


Still, millennials aren't terribly satisfied with how today's leaders are stacking up, says Deloitte. Overall, they perceive employers as being more inwardly focused on professional growth, rather than on individuals. Bad news for the Don Drapers of the world.


What do you think? Is this something you can benefit from or do you have a few tricks up your sleeve that are just as powerful? Make your voice heard by leaving a comment below. Don’t forget to hit the share button if you know others who will find this post useful.


I.C. Collins ~ Author, Educator, Trainer and President: Has One Simple Goal: Improve a Million Automotive Sales Consultants Lives with our ebook "How to Succeed in the Automotive Sales Industry"


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