We need to be on Facebook. We need to be on twitter. We need to list our inventory on Autotrader and Cars. We need to buy leads. We need to expand PPC. We need an SEO strategist. We need a reputation management system. Chat, pricing software, photo studio, video production.... All good stuff for sure, the list of “We needs” is endless. There are multiple vendors for dozens of great products in our industry.  When your owner or GM returned from the last 20 group with one or two “We need s” did you fall in line and just start writing checks or did you go to work and look for a good fit? The owner/GM may have a lot on her/his plate and often does not have or take the time to fully understand a process or a products potential impact on your store. Just because one of his/her peers or a vendor’s anecdotal exhibit demonstrated success does not mean it is right for your store, OR, at this point in time. Consider that cause and effect will be different from one store to another if for no other reason than timing.  The owner/GM tends to hear all of the positives and unfortunately figuring out or anticipating the negatives is left to others(you). Keep in mind that most hawkers insist that the best time to implement or use their products or services is NOW. No different than us attempting to sell a car: “there is no better time to buy this new car than now” (and if there IS a better time, I’m NOT gonna tell ya).

Now can’t be the best time for everything. I'll say it again, now can't be the best time for everything. Imagine taking all the ingredients to a great recipe and just tossing it into a bowl, mixing and popping it in the oven without consideration to preparation, timing or temperature.....You have a good shot at making something really bad.

Begin with your ultimate vision of the end in mind. Develop a short, mid and long term strategy. Understand the elements needed to create the end you see and prioritize. Prioritize the needs, and wants in an order that makes sense to YOUR store.

If you cannot write a recipe, a path to help your store rise to the top then maybe the best money you can spend right now is to partner with someone who can.

The next time your owner/GM steps off the plane with the latest and greatest plan or product (shinny thing), pull out your recipe for the end and show him or her when and where it might be a fit.

Providing a clear vision with the resources available (money/budget) is your job.

My opinion and a buck will get you a coffee most places.