I have always approached the internet with the thought that the companies I am working with (those doing my SEO, SEM, website, etc.) are doing everything the right way so I leave it in their hands. Now as I am starting to look at things more I begin to wonder am I spending my money the right way, how do I know that they are buying the right keywords, am I missing things that I shouldn't? As I think about these things I realize I do not know near enough about having a great presence online. This leads me to my reason for this post, how does one get more educated about these things? It seems every company I am paying tells me we are spending money in the right place, but how do I know? I guess what I am looking for is does anyone know of a third party that can help someone determine where they should be spending their money and how? Looking for opinions.