When a friend at another vendor told me yesterday that they hadn't had any of their dealers sign up for Twitter advertising, my jaw dropped. Well, not literally, but I was rather surprised. You see, Facebook ads are extremely powerful and can be used to really bump up your traffic and sales, but Twitter ads are potent mini-social-ads that can have a similar effect at a much lower budget.

$5 a day or less. The price of a venti caramel macchiato. That's how much it costs to put your Tweeted messages in front of hundreds, even thousands of locals. Is it a replacement for Facebook ads? Of course not. Is it a nice supplement? You bet.

I wrote about it on our blog. It really is a no-brainer.