Does anyone have examples of dealers who have been able to develop partners with local businesses for special “employee” like pricing (Ford dealers this may be XPlan)? Anyone have any examples of websites that dealers have successfully developed for an initiative like this?

How have you gone about approaching local businesses? Trying to do payroll stuffers, get into their newsletters, posters in break rooms alerting employees of special pricing available to them?

Here’s one example- http://www.redspartners.com/index.html