I have been noticing that so many "professionals" in our business forget the little things that help pave the way to a successful sale. In my current position, I work at a high(er) line used car dealership. We primarily focus on BMW, Mercedes, Audi, Acura, Infiniti and the like. On occasion, we will receive a lesser expensive Honda Civic, Ford Focus, or Chevy Cobalt on trade. In other environments and under different pay plans, I work strictly on a very generous flat pay plan, the customers seeking these types of vehicles have a tendency to be "weeded out" to move on to the bigger fish. It needs to be remembered that the customer looking at that 8000 to 10000 price range car, looks at the purchase the same as the customer looking at the 45000 to 50000 car. It is at the max of their budget. We also need to remember that the customer that purchased the 10000 Honda Civic might be employed by, related to or friends with the prospect that is in the market for the 45000 or 50000 car. With social and electronic media running the marketplace in today’s economy, we cannot forget to make sure that customer is "Completely Satisfied" with their purchase. Rest assured, if that customer is not happy with you, their word will spread more rapidly than we can imagine. Our customer’s circle of influence has increased in proportions that there is no measurement for. Touching up a scratch on a bumper or having the floor mats freshened up will go a long way to a smile on a face and potentially a referral and it takes little or no time at all. Make the extra effort now on the small sale and we will reap the extra income in the future. That's my thought for the day.