I would appreciate anybody who has the time to give me an idea of the best , easy to use and easy on the wallet CRM online tool. I am going back to the sales floor after 10 years of management (to make more money with half the "Agg.") Since our business has changed so much some good , some bad, I'd like to take advantage of my own CRM tool for more organized short and long term follow up. Let me know who you guys think and why. Thanks John

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John-

I'm new here, and this is actually my first post. Apparently nobody else knew what to tell you... I was in the same boat years ago when I was a salesperson. The dealership didn't have a CRM, so I purchased Act! 2000. It wasn't online, then. Nothing was yet. BUT, since then I've seen what seems like hundreds of demos of Automotive CRM's. The only major differences are that the Auto ones have spots for vehicles, VIN's, letter and email templates, desking, inventory, etc. The good "generic" sales ones have custom fields. Your wording in your post makes it sound like your dealership doesn't have a CRM. I would check out zoho.com. It's free for the basic, smaller business user. It's web-based, and customizable. Have you already signed up for one? Good luck on the sales floor!

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