Selling To Women

Give your Tips and Advice regarding selling to the woman buyer. Please try and keep it to 2 sentences.

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Permalink Reply by A. J. Maida on May 4, 2011 at 7:39am

Any way I can help Nancy!!!

 

Permalink Reply by Noel Walsh on May 4, 2011 at 9:42am
Selling to women is really no different than selling to anyone. Just listen to what they tell you, ask questions to build a relationship, give them the same level of attention as you would anyone else, and deliver. Easy.
Permalink Reply by Stephanie Young on May 4, 2011 at 10:46am
Great article on a "Women's Influence in Automotive Industry" and some actual data on how to sell to women.  http://ning.it/mbTBc0
Permalink Reply by Sally Whitesell on May 6, 2011 at 3:44pm

Women will tell you they want to be treated the same as your male client's.  This simply isn't true.  We need to be listened to, reassured and sold with full details.  Men are more direct and to the point while women react better to presentations that engage an emotion about the product

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Permalink Reply by Delia Passi on May 9, 2011 at 4:46pm

Mat - you are so right - do not let them regret coming to your dealership. If only everyone could make that their mission. I thought you would appreciate an interesting fact by the Wharton School Study, when women are treated with the same level of respect as a man, she will leave disappointed. You see that study shared that women want more than men when it comes to purchasing. More talk time, more attention, more eye contact, etc...

 

Hopefully you can participate in my teleclass this Wednesday at noon est. 712-432-0075 access 242161#.

 

Good luck! Sounds like you a step ahead- - Delia


Mathew Koenig said:

My 2 cents is simply this. Women and Men deserve the same level of intention and integrity. Gender, race, etc., shouldn't make a difference in how you treat a customer because EVERY customer deserves to be treated with respect. 

Remember, they could have gone to any dealership and they are at yours so don't make them regret it.

 

Mat Koenig

Founder

AutosalestrainingTV

www.autosalestrainingtv.com

Permalink Reply by Katie Colihan on May 12, 2011 at 5:28pm
Don't assume anything. Treat each customer equally, ask questions, build rapport.
Permalink Reply by Pat Kirley on May 18, 2011 at 6:30pm

Hi Folks,

Best tip, if you need advice about selling to the women buyer, you need advise about selling to the man,

 

Permalink Reply by Delia Passi on May 24, 2011 at 6:35pm
Women love a clean and family friendly dealership. So pay attention to the details and keep it clean, meaning neat and female friendly bathrooms, women magazine in the waiting areas, and of course well dressed sales associates!
Permalink Reply by Pat Kirley on May 24, 2011 at 7:07pm

Hi Delia,

I think we can drop Women and say Clients,Customers. Do Men love dirty and unfriendly dealerships? I don't think so.

It reminds me of something I came across in a Ford dealership in 1975, we need the dealership perfect for the guys from Ford next Tuesday and it still goes on today in dealerships and not just Ford dealerships.

Lets have our dealerships perfect everyday for Male Female Fat Thin Tall Short etc., these humans pay our salaries, feed our familes and keep dealerships open, lets respect them all.

Delia Passi said:

Women love a clean and family friendly dealership. So pay attention to the details and keep it clean, meaning neat and female friendly bathrooms, women magazine in the waiting areas, and of course well dressed sales associates!
Permalink Reply by Delia Passi on May 24, 2011 at 7:29pm
You're right Pat - if you meet the needs of women you will exceed those of men! This came out of a Wharton Study. Thought you would appreciate this, we do tons of mystery shops and many at dealerships. We are twice as likely to receive a complaint from a women about lack of women's magazines to read in the service area, or a dirty glass left on a table, or the guy had a dirty tie, or the bathrooms were not well stocked - haven't heard this from a guy in a long time...so yes we need to make sure both sexes are addressed, just that women are far more particular about the little things that don't matter as much to men. You guys are lucky!
Permalink Reply by Michael Baker on June 8, 2011 at 3:08pm
The ladies above all have excellent perspectives that many a men could learn 'from'. Bravo
Permalink Reply by Michael Baker on June 8, 2011 at 3:09pm
Nice constructive comment Delia.

Delia Passi said:
You're right Pat - if you meet the needs of women you will exceed those of men! This came out of a Wharton Study. Thought you would appreciate this, we do tons of mystery shops and many at dealerships. We are twice as likely to receive a complaint from a women about lack of women's magazines to read in the service area, or a dirty glass left on a table, or the guy had a dirty tie, or the bathrooms were not well stocked - haven't heard this from a guy in a long time...so yes we need to make sure both sexes are addressed, just that women are far more particular about the little things that don't matter as much to men. You guys are lucky!

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