social networking
Does anyone else feel like they are on networking overload? There are only a few I care about, and this is one, but all of the rest are "important". It has become almost a full time job even for small companies. I just counted 12 tweets from one dealer today. How do we make this really work for us? Is anyone really paying attention? I would rather spend my time catering to my clients needs and trying to learn something new that will benefit them. Thoughts?
Replies to This Discussion
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Permalink Reply by Andrew Myers on -
Love it! Quality over Quantity! Dealerships forget that poeple can adjust how often a company appears in your daily que. Meaning that even if someone stays a "friend" or "likes" your store... they might not actually get any updates from you. Overposting can tear down your "relevance" the same that over-use tears up a soccerfield.
Like you pointed out Sally, "is anyone really paying attention?" and if you only have 213 followers, is the effort worth the return? It almost IS a full time job for businesses.
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Permalink Reply by Sally Whitesell on
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You are so right Andrew! I have always been a believer in "Quality over Quantity". Too much of anything makes it become boring and redundant. I even teach advisors that 12-15 good tickets with high CSI is much more desirable then 20 or more low producing tickets with average or even poor customer satisfaction. We all need to strike a balance in our lives and our business. Sometimes I feel that technology is making that more difficult as we are always connected. ( I am responding to you at 8:45PM after working all day!) If anyone has any great tips on the subject please share!
Andrew Myers said:
Love it! Quality over Quantity! Dealerships forget that poeple can adjust how often a company appears in your daily que. Meaning that even if someone stays a "friend" or "likes" your store... they might not actually get any updates from you. Overposting can tear down your "relevance" the same that over-use tears up a soccerfield.
Like you pointed out Sally, "is anyone really paying attention?" and if you only have 213 followers, is the effort worth the return? It almost IS a full time job for businesses.
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Permalink Reply by Kenny Atcheson on
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The amount of value you deliver and how interesting you are will determine if they are listening. Some dealers have real difficulty with delivering value instead of constant sales pitch. They go 90% sales pitch and 10% value and that is exactly opposite.
Not posting enough will lead to being irrelevant on Facebook to many of your "fans" because after about 10 days if someone has not "liked" "shared" or interacted with your page in some way, you disappear from their news feed. There are other ways to make sure you are heard and it only costs a few pennies if you do it right.
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Good Point Kenny! But the pennies a day statement makes me curious. What are you referring to?
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Facebook Pay-Per-Click...for now.
Years ago Google Pay-Per-Click was easy money for those that new how to use it. If you could write good ad copy and laser target your market you could not spend fast enough because 50 cents spent brought back a lot more in return. Then everyone caught on to Google PPC and drove the price up because it is live auction bidding.
Now Facebook has outstanding targeting like never before seen in any media and it is very inexpensive, measurable, and scalable. Not that many dealers or other businesses are using it so the bidding is not too high. However, as more dealers learn about it, use it, and hire consulting companies to manage it for them, the bid prices will skyrocket. That may take a year or it may take 1 month. Who knows.
To stay away from any type of illegal collusion I will use a different industry as an example. A Google click for "Attorney Las Vegas" used to cost 75 cents on Google many years ago. Now it might cost $15 on Google. A click on Facebook to a highly targeted audience on Facebook for an attorney in Las Vegas is pocket change or less if the marketer is savvy.
The Facebook IPO is coming and when it does the focus becomes making money instead of just growth. Shareholders want to see a return and Facebook makes all their money on Pay-Per-Click. Once that happens bids will skyrocket as more and more dealers and other companies realize, "Hey this is a great place to advertise where there over 800 million people."
So it is a race...unfortunately the less savvy, reluctant, non-action takers will wish they started sooner.
Wow, I just realized I went off on quite a rant to a simple question Sally. I just know so many dealers will regret it as they continue to spend money on Flintstone advertising.
Kenny
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Great information Kenny! This is the kind of info I need as my company branches out into social networking. Thank you and I hope others will benefit from your knowledge too.
Kenny Atcheson said:Facebook Pay-Per-Click...for now.
Years ago Google Pay-Per-Click was easy money for those that new how to use it. If you could write good ad copy and laser target your market you could not spend fast enough because 50 cents spent brought back a lot more in return. Then everyone caught on to Google PPC and drove the price up because it is live auction bidding.
Now Facebook has outstanding targeting like never before seen in any media and it is very inexpensive, measurable, and scalable. Not that many dealers or other businesses are using it so the bidding is not too high. However, as more dealers learn about it, use it, and hire consulting companies to manage it for them, the bid prices will skyrocket. That may take a year or it may take 1 month. Who knows.
To stay away from any type of illegal collusion I will use a different industry as an example. A Google click for "Attorney Las Vegas" used to cost 75 cents on Google many years ago. Now it might cost $15 on Google. A click on Facebook to a highly targeted audience on Facebook for an attorney in Las Vegas is pocket change or less if the marketer is savvy.
The Facebook IPO is coming and when it does the focus becomes making money instead of just growth. Shareholders want to see a return and Facebook makes all their money on Pay-Per-Click. Once that happens bids will skyrocket as more and more dealers and other companies realize, "Hey this is a great place to advertise where there over 800 million people."
So it is a race...unfortunately the less savvy, reluctant, non-action takers will wish they started sooner.
Wow, I just realized I went off on quite a rant to a simple question Sally. I just know so many dealers will regret it as they continue to spend money on Flintstone advertising.
Kenny
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You are welcome Sally.
If you would like to talk further call me direct at the office (702) 992-0825.
I have 3 client openings right now that may fill up after my next webinar for an existing client's twenty group.
Kenny
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