You want to sell 15, 20. 25, 30+ cars a month and make upwards of $10-15,000, $20,000, $30,000 or more a month? THEN STAY PUT!!!

Anyone can tell you in this business that the most successful salespeople have been at the same dealership for a long time and work their owner base for repeat and referral business. How do you think they were able to get to that point? They stayed where they were and did the necessary follow up to foster long term relationships. I don’t care what anyone tells you, the grass is not greener on the other side of the fence. It may look greener, but once you get there, it’s just spray painted weeds. The managers that you follow around like a sick puppy dog are not going to help you get to
the point of making the real money available in this business. Stay at the same dealership until you die or retire from the business. Get to know the owner if you can, that way, when a new hot shot comes in and tries to blow people out for the hell of it, you are protected by the owner. Become an asset to the organization that transcends regime changes and garners the attention and affections of the owner.

Now, on to your customer base, call them, go out to lunch with them, send them birthday cards, attend birthday parties, graduations, funerals, yes, funerals, and any other part of their life that they will allow you to be a part of because in the long run, that relationship will create such a strong
bond, they would never consider buying a car from anyone else or allow any of their friends, family members, colleagues and associates to buy from anyone but you.

So stay put! Deal with the headaches that are inherent in any dealership, work through the rough times, celebrate in the good times and stay focused on the task at hand ~ building and mining your owner base! Stay put, do the right things and watch what happens.

Happy selling.

Dan The Car Man