Your website is often making you first impression to new customers.    While you want to make sure your site is aesthetically pleasing – there are many parts that make up the sum for a truly successful user experience and higher conversions for you!  Here are a few feature that are proven winners specific to the auto dealer website homepage.

1.       Header:  The header drives leads through branding and contact information.  This area spans the entire of your website and remains static throughout user navigation for quick reference to your phone number, location and social medias!

2.       Navigation Bar:  Research shows what navigation schemes optimize your visitors into leads.   Make it easy to find key information and return back to the homepage with a click of the mouse at all times.

3.       Scrolling Ticker: Get important messages and updates out quickly with a news ticker.

4.       Inventory Search Navigation:  Allow consumers to access your inventory quickly by featuring it’s own navigation area!

5.       Vehicle Care Navigation: Service is important and keeps your buyers coming back to your dealership.  Highlight this by giving browsers instant access as an optional prominent placement.

6.       Rotator:  Showcase photos, ads and coupons through a searchable rotating image element!

7.       Vehicle Scroller:  Drawn from OEM best practices, drive buyers directly to specific models, shortening the distance between click to conversion.

8.       Calls To Action: Customize quick action buttons that drive your visitors directly to lead generating sections and forms throughout your site.

9.       Footer Navigation:  Don’t lose your users at the bottom of your site! Expanded navigation remind them where they are headed with a repeat of the top navigation and additional links to detailed searches that benefit both immediate conversions and your Search Engine Optimization (SEO).