Part of my daily regimen is up beat music for personal development. The big reason for this is because it allows time for personal enrichment.

Prepare our social media sites, posting about our industry's hottest automakers so sales consultants will have proper knowledge available so they will stay up to date of current trends. I want and can apply the information in my daily life and in my teams business.

" KNOWLEDGE IS POWER The ability to use your new found KNOWLEDGE IS POWERFUL"

Every business knows that the first step to success is making a positive first impression. Not only does a good first impression lead to sales, but it also determines overall customer satisfaction for the duration of their relationship with you. The same is true for the opposite—a negative first impression loses sales, it is difficult to change, and poorly affect any dealings you have with those clients in the future.

It takes 1/10th of a second to form a first impression about a person, location, or vehicle, which seems like no time at all until it is compared to the 1/20th of a second it takes for someone to decide whether or not they like you. This gives you the 50 milliseconds to convince a potential customer to stick around.

When you have integrity, nothing else matters. If you don't have integrity, nothing else matters " How To Succeed In The Automotive Sales Industry " challenges the conventional wisdom of " selling " in today’s world and encourages you to think differently and more creatively about the preparation, and delivery of your sales presentations.

Encouraging Words; It's not about how many customers you can get, it's how many you can keep.

Remember, its’ not so much about the Vehicle’’ but HOW your presentation of the Vehicle is delivered to the client. The quality of product and service is important but how you can relate this to your client is something they can’t see.

EXAMPLE: "You want to make them feel that emotion that only a good sales person can make them feel, this is what I mean by something they can’t see."

This is something they feel because you treated them with respect and let them open up and relate to you what it is they are really saying. Strong selling skills and people skills have to keep them from shopping you.

They can buy that vehicle anywhere but you are only ONE and if you did your job not only did you improve the consumer experience you made a friend and also earned their trust and respect and improve the consumer experience.

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I.C. Collins ~ Author and Educator

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