Trade-In Protection (TIP) provides protection of up to $5,000⁽¹⁾ against potential negative equity when the customer returns to trade-in and repurchase a new vehicle. Simply put, it is Trade-GAP protection and much more.

Trade-In Protection’s Key Features:

• Provides customers up to $5,000(1) of negative equity protection
• Available on new retail financed vehicles up to 72 months
• Sets strong commitment of future retention
• Benefit is based on NADA Clean Trade-In value less payoff
• Maximum coverage is 110% of MSRP
• Customer must Trade-In and purchase another new vehicle to receive benefit

Trade-In Protection Loyalty Marketing Advantage: 

A critical competent to our Value Proposition is built around providing a higher level of engagement throughout the customer ownership experience. In order to accomplish this, we have imbedded a Loyalty Marketing Campaign “TIP Advantage” that provides dealers with targeted customer communication messages every six months. These campaigns are designed to engage dealer’s customers by providing relevant and personalized communications. 

While each communication message will mention or highlight Trade-In Protection it will allow dealers to tailor offers and messages relevant to each customer based on their position in their ownership life-cycle. Messaging can be in the form of email, text, and/or direct mail and include special sales, service specials or a list of other available programs. Samples of the marketing materials are on the next page of what will be offered and provided. It is important to note that our TIP Advantage plan is included in our pricing there is no additional charge for this service.

(1) $5,000 max benefit on new vehicles and $3,500 max benefit on used vehicles. 

Q. How does Trade-In Protection benefit:
The Dealer?
A. Trade-In Protection allows the dealer a new profit center in F&I, a competitive marketing tool in the
front-end, and most importantly serves as a CRM tool which allows the dealer to bring back customers
in the tradecycle faster than ever before.
The Customer?
A. Trade-In Protection solves a real problem that most consumers face today – negative equity. TIP
allows customers to choose when they trade in their vehicle, for any reason, and purchase another one
that better fits their needs with a real, not perceived benefit.
The Lender?
A. As TIP pays off customer’s negative equity at trade-in time, the lender does not have to carry as high
of an LTV amount on the next vehicle loan, creating a healthier outstanding loan portfolio.

Please contact Solid Solutions for more info on this great New Product.