I am looking down this discussion list and see everyother discussion is about "Social Media" and what is means, doesn't mean, how to use it, what to do about it, etc. Don't advertise, advertise, Tell everything, tell nothing. PARTICIPATE, otherwise you are dead!  I am on everyday and see the same great people. They participate, we interact, I learn. BUT, here are my questions. What has social media done for you? Who is "Your audience"? What are your expectations?  Just saying... Would Love to know your opinions.  Let's face it, people, you are the best at what you do.