To price or not to price?..Is less info better?

    I have recently been the subject of discussion due to my unwillingness to disclose pricing on our dealership website (used cars). The argument was due to an email that was received asking if we were that embarrassed of our pricing? This was on my brain all day yesterday after two days of intense VW product training this was the last thing I wanted to stu on. I spent the most part of this morning researching our hit statistic on our cobalt site and I believe 100% of all dealers would be quite shocked of my findings?....So my question to all is, do you think that disclosing a price is going to sell that car for you or will it just soothe that one customer that most anybody would rather not deal with?

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Permalink Reply by MANNY LUNA on September 15, 2010 at 8:28pm
END OF STORY!!!
So Make It Happen With Us!
http://smaalliancecud.com

MANNY LUNA said:
Ok thats enough talking about what works now get the true reports out!!!!
This store went from 50 used cars the first 5 months of the year to 120 the first full month on our program!
And did over 300,000 in gross The store Planet Ford Humble,Tx Owner Chuck Krammer and you can call him!
LOOK! NO PRICING!!!

SMA Testimony...
Record month!! Went from 51 used average for the first 5 months of 2010. In July 2010, We delivered 121 in Just over $300,000.00 in gross! How do you like me now? LOL
Thanks Manny! Chuck Kramer
Planet Ford 832-519-6338
Owner/GM



Stephanie Lyn Stinebaker said:
I have read each post on this topic and I have to say I was excited to read the input. Now I just have to chime in...

When we advertise on line there are two path's that one can take and it all depends on what you want your final outcome to be and that should determine which path you will follow.

If you want your cars to list like a liner in a newspaper go ahead and not list price. The return you get will be something just like the old days. A few calls on a Saturday morning and hit and miss calls throughout the week. Some walk in traffic maybe.

If you have more than 15 quality pictures that actually show the best features of the car not canned sequential pictures, emotional call to action comments on each car and competetive pricing, your conversions will go sky high immediatly. Weather the conversion comes from the phone, walk in or an email inquery your staff will stay busy. Very busy.

In my opinion it is not all price but there are key items needed when making a cake and the flour can not be left out. Price is as important to a shopper as flour to a cake. Without quality pictures and emotional call to action comments you can leave the price off because it most likely dosen't matter anyway.

Thanks for letting me participate in your discussion. Best to you whichever way you decide to move forward:)

Is pricing a car on your website going to sell the Andrew Kappler said:
My post regarding pricing is not to mis-lead customers or to condone shady business practices... It is only about generating honest trackable traffic into the showroom...My initial question was "Is pricing a car on your website going to sell the car for you?" or is it just going to soothe a customer most of us would not want to deal with anyway? Unless their is a system that gathers customer data and will tell me what they looked at and what they want to spend, as a dealership you have got to get creative to drive in lot traffic and get cars sold. Has anyone tried this?
Permalink Reply by Stephanie Lyn Stinebaker on September 15, 2010 at 9:09pm
Manny, is this the dealer to which you refer? http://www.planetford59.com/preowned_inventory.php
If so, he has all the right pieces in place...plus Manny on his side! Way to go guys!!

MANNY LUNA said:
END OF STORY!!!
So Make It Happen With Us!
http://smaalliancecud.com

MANNY LUNA said:
Ok thats enough talking about what works now get the true reports out!!!!
This store went from 50 used cars the first 5 months of the year to 120 the first full month on our program!
And did over 300,000 in gross The store Planet Ford Humble,Tx Owner Chuck Krammer and you can call him!
LOOK! NO PRICING!!!

SMA Testimony...
Record month!! Went from 51 used average for the first 5 months of 2010. In July 2010, We delivered 121 in Just over $300,000.00 in gross! How do you like me now? LOL
Thanks Manny! Chuck Kramer
Planet Ford 832-519-6338
Owner/GM



Stephanie Lyn Stinebaker said:
I have read each post on this topic and I have to say I was excited to read the input. Now I just have to chime in...

When we advertise on line there are two path's that one can take and it all depends on what you want your final outcome to be and that should determine which path you will follow.

If you want your cars to list like a liner in a newspaper go ahead and not list price. The return you get will be something just like the old days. A few calls on a Saturday morning and hit and miss calls throughout the week. Some walk in traffic maybe.

If you have more than 15 quality pictures that actually show the best features of the car not canned sequential pictures, emotional call to action comments on each car and competetive pricing, your conversions will go sky high immediatly. Weather the conversion comes from the phone, walk in or an email inquery your staff will stay busy. Very busy.

In my opinion it is not all price but there are key items needed when making a cake and the flour can not be left out. Price is as important to a shopper as flour to a cake. Without quality pictures and emotional call to action comments you can leave the price off because it most likely dosen't matter anyway.

Thanks for letting me participate in your discussion. Best to you whichever way you decide to move forward:)

Is pricing a car on your website going to sell the Andrew Kappler said:
My post regarding pricing is not to mis-lead customers or to condone shady business practices... It is only about generating honest trackable traffic into the showroom...My initial question was "Is pricing a car on your website going to sell the car for you?" or is it just going to soothe a customer most of us would not want to deal with anyway? Unless their is a system that gathers customer data and will tell me what they looked at and what they want to spend, as a dealership you have got to get creative to drive in lot traffic and get cars sold. Has anyone tried this?
Permalink Reply by MANNY LUNA on September 15, 2010 at 9:48pm
We dont handle their http://www.planetford59.com/preowned_inventory.php site, their inhouse web designers do a great keeping up with it,This what we post on 160 miro web sites.

http://houston.craigslist.org/search/cta?query=planet+ford+houston&...

Thanks!



MANNY LUNA said:
END OF STORY!!!
So Make It Happen With Us!
http://smaalliancecud.com

MANNY LUNA said:
Ok thats enough talking about what works now get the true reports out!!!!
This store went from 50 used cars the first 5 months of the year to 120 the first full month on our program!
And did over 300,000 in gross The store Planet Ford Humble,Tx Owner Chuck Krammer and you can call him!
LOOK! NO PRICING!!!

SMA Testimony...
Record month!! Went from 51 used average for the first 5 months of 2010. In July 2010, We delivered 121 in Just over $300,000.00 in gross! How do you like me now? LOL
Thanks Manny! Chuck Kramer
Planet Ford 832-519-6338
Owner/GM



Stephanie Lyn Stinebaker said:
I have read each post on this topic and I have to say I was excited to read the input. Now I just have to chime in...

When we advertise on line there are two path's that one can take and it all depends on what you want your final outcome to be and that should determine which path you will follow.

If you want your cars to list like a liner in a newspaper go ahead and not list price. The return you get will be something just like the old days. A few calls on a Saturday morning and hit and miss calls throughout the week. Some walk in traffic maybe.

If you have more than 15 quality pictures that actually show the best features of the car not canned sequential pictures, emotional call to action comments on each car and competetive pricing, your conversions will go sky high immediatly. Weather the conversion comes from the phone, walk in or an email inquery your staff will stay busy. Very busy.

In my opinion it is not all price but there are key items needed when making a cake and the flour can not be left out. Price is as important to a shopper as flour to a cake. Without quality pictures and emotional call to action comments you can leave the price off because it most likely dosen't matter anyway.

Thanks for letting me participate in your discussion. Best to you whichever way you decide to move forward:)

Is pricing a car on your website going to sell the Andrew Kappler said:
My post regarding pricing is not to mis-lead customers or to condone shady business practices... It is only about generating honest trackable traffic into the showroom...My initial question was "Is pricing a car on your website going to sell the car for you?" or is it just going to soothe a customer most of us would not want to deal with anyway? Unless their is a system that gathers customer data and will tell me what they looked at and what they want to spend, as a dealership you have got to get creative to drive in lot traffic and get cars sold. Has anyone tried this?

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