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Can you share how you train your sales and service writers to create value?
Train new hires for two weeks on the steps to a sale and prospecting; include massive amounts of video roll play. Insist that they obtain their first three appointments through prospecting (no immediate family) and that those appointments actually show and at least one is sold before allowing them to work the floor.
Make and use flash cards throughout the store with an objection on one side and two word tracks on the other. Include service and parts salespeople.
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