Twitter is rolling out some new tools to profile pages, meant to make its service more universally accessible. Several updates include embedded tweets, rich media, and more search options.

Some speculate that these change are applying pressure to Facebook and Google.... do you think Twitter is making a big advancement with the rollout of these latest tools, or is it mostly hype? Great article from BI with a first look at what's new... http://www.businessinsider.com/twitter-2011-12