One of the most important things you can include on your website is a testimonial of a customer. Why? People really do not care about what you think about yourself as much as they do care about what others think about you. This is why customer reviews and ratings on websites are very important to consumers.

Not all testimonials are the same though and in today’s world where the internet is now a place where people go to watch videos and entertainment they are used to seeing people talk online. Having a video testimonial is much more powerful than having a written testimonial.

Think about when you have been on a website and seen no testimonials and then compare that to a website where you have seen some testimonials. There is much more power in that. Now think about if your website had video testimonials where your customers recorded video of themselves praising your company and services.