By: I.C. Collins

• Your enemy, it all comes down to these five steps.

We have an enemy and that enemy is time yes time. Why a large majority of us are still stuck saying we have always done it this way are fast becoming outpaced. We are living in the mobile and time era.

Do you remember when you were first starting out in automotive sales and how you were going to set the world on fire? I remember watching the seasoned veterans working there clients and how smooth they were with their clients and how I could never get it quite that good. We had the training DVDs but while I was in the back training everybody else was out front making money.

What was a guy / girl to do befriend one of the seasoned salesmen the only problem with that was they did not mind sharing because they would get a half a deal. Or I would watch when they had a customer and go to a vehicle next to the one they were showing and try and listen to their sales techniques. But even then I could never quite get it right unless they took you under their wing but that was only to a select few. Hell you want to learn but it cost you a half deal or you work it and get a mini deal. I remember my first month I sold eight and a half cars out of that I sold four.

Thinking back I probably ran off more customers than I made due to the lack of a proper skill set. I never knew what to say on a demo ride or the finer techniques on the walk around or demo ride. I was always told to get in bed with the clients it took me a while to understand what that meant. Even seasoned veterans can benefit from helpful tips would you agree?

• Why now?

Have you notice mobile phones have become engrained in our everyday lives, changing our daily habits, the way we communicate, and the car buying experience and for whatever reason, now really is the time to change.

Mobile shoppers span every major demographic – It’s not just millennials using mobile devices to shop. Baby boomers and seniors are embracing mobile devices throughout the shopping journey as well.

Buyers are getting information about companies and their products from an unprecedented number of sources: Internet searches, company websites, their social networks (e.g., Facebook, LinkedIn, Google+ and Twitter), their professional communities, you name it! Today’s buyers can access virtually any information, easily compare options, and instantly validate their decisions with the click of a mouse or touch on a screen

So how can dealerships set their sales teams up to succeed? Give them the fine details (tools and tips) they need to succeed, guidance and support they need to do what they do best: sell.

In our eBook, we’ll explore ways to do just that, with a focus on the trends shaping today’s buying—and selling—process. Even seasoned veterans can benefit from helpful tips would agree?

•  The way people buy has changed.
•  Why and how you need to tap into data for smarter selling.
•  The role of conversations in today’s buying and selling process.
•  How you can transform from solution providers to trusted advisors.
•  The tools and technology that help you get more done faster and better.

• The Automotive Sales Fraternity™

How did we make these huge gains in the Automotive Sales Fraternity™? Mobile access allowed us to be useful, computing enabled it to be affordable, and our culture accepted unprecedented collaboration.

Online learning gives you the opportunity to learn at your own pace, within your own time schedule and gives you the ability to balance this alongside work or other responsibilities you have and experience--a place to hang out, work, and connect with like-minded individuals on our social network (e.g., Facebook, LinkedIn, Twitter.)

Plus the ability to learn how to master your emotions for the ultimate customer experience to gain customer loyalty and retention. It represents the core belief driving the development of every sales consultant we train. We do this because TAC is a place where members can become productive, successful professionals ~ not just where you’re trying to find a job, or search for another person. We're driven to bringing a cost effective sales training solution to you.

You have to understand just because today’s knowledgeable customers don’t feel overwhelmed or over matched at the dealership now days they still need that confidence that only you can provide. It is up to you to provide it, to say It’s OK to buy the car. It’s time to buy the car. It’s a good deal for you. After all we ARE in the people business.

Techniques in Automotive Sales Careers® is the online resource for the Automotive Sales Fraternity™ it is what our company is about, it is a mobile sales training service using other sales trainers input and I.C. Collins eBook ~ How to Succeed in the Automotive Sales Industry ~ an industry first eBook to offer FREE bi-annual updates along with all our social media sites.

• Obstacles

Sure we have those that say we have always done it our way, heck we never thought we would have factory direct dealerships like Tesla plus gasoline to electricity. Yes times are changing, but what we need is technology that doesn’t waste a salesperson’s time—Use our mobile apps to drive your selling and training, that actually helps provide instruction at all skill levels and our strict CODE of ETHICS ~ improving your productivity while enabling you to meet today’s customer expectations and the dramatically different buying process.

The public has Consumer Reports® now you have Techniques in Automotive Sales Careers® the online resource for the Automotive Sales Fraternity™ a program designed to help showroom and internet professionals become more influential with customers.

Our aim is to be the definitive, culture accepted unprecedented collaboration single point of reference on the web for Automotive Sales Training. TechAutoCareers.com® is improving the customer experience keeping in mind we are in the people business and as humans we all respond to a great story.

• Evidence

For the first time in four years we have completely revamped our web site TechAutoCareers.com®. Finally the beta testing is complete, I encourage you to read our sites educational materials, explore our interactive tools, and learn about TechAutoCareers.com®. If you haven't read this book, then your next action step is clear: buy and read this book!

After reading "How to Succeed in the Automotive Sales Industry" readers are enthused, excited, and filled with new knowledge, tools, and techniques to help take them take to the next level of professionalism and performance.

.A bottom-line guy, Collins doesn't shy away from telling the truth in ways that cut through the noise to deliver corporate and streetwise advice from someone who's been there and done that, many times over

What do you think? Is this something you can benefit from or do you have a few tricks up your sleeve that are just as powerful? Make your voice heard by leaving a comment below. Don’t forget to hit the share button if you know others who will find this post useful.