In our last story I told you about Ol’ McDonald and his Sales Farm ... On his farm he was cultivating (4) four types of Sales People ... Intellectuals, Passives, Controllers, Expressives

Ol’ McDonald went to market with the 100 salespeople that he cultivated for Dealers ... and sold out of all (9) Expressives within minutes.

He was left with (53) Passives, (32) Intellectuals and (6) Controllers ...

Ol’ McDonald was shocked that the Dealers passed on 91 salespeople that were cultivated and ready for a sales career ...

What can Ol’ McDonald do to market these remaining sales types ?

□  Intellectual
      Detailed, precise, lengthy.
      Gathers information.
      Defines, clarifies, tests.
      Neat, meticulous, organized.
      Comprehensive steady worker.

□  Passive
      Conservative, low key.
      Dependable, loyal patient.
      Team worker, agreeable.
      Practical, blends in well.
      Reconciling, good listener.

□  Controller
      Blunt, direct, impatient.
      Task accomplisher.
      Bottom line results.
      Control oriented, self & others.
      Self-motivated, hard worker.

□  Expressive ...                                      SOLD OUT ... ON BACK ORDER
      Friendly, gregarious, talkative.
      Stands out, colorful.
      Creative, imaginative.
      Generates excitement.
      Initiates activity, motivates.

[This is not a fairy tale ... The story is based on an actual recruiting campaign. Over twenty graduates ... Dealer took two expressives and passed on the rest.  Of the two hired both took other positions. Modified pic attached]