Since I started this group I guess that I might as well start the discussions as well -- so here we go!

Human nature has survived on the Internet and any technology that presumes to support it must consider the people part of any marketing plan or integrated process. The consensus is that the cost of social networking is the time it takes to participate -- that covers the people part of the discussion; time is money. Dealers must inspect what they expect and it is hard to tell if your sales staff is online looking for business, planning a trip or downloading porn! The loss of focus by your sales staff compounded by the exposure of posted content - coming and going - has severly limited dealers' willingness to let their staff use social media.

Processes help, but they start and end with people so my answer is to use all three -- People, Process and Technology; if it is the right platform of course. I have some examples to suggest but why don't you go first! After all, what are friends for!

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