What is the difference between a good and great dealership?

There isn't that much difference between a good dealership and a great one. The great dealers do a few things that sets them apart. What do you think the great dealers do different to keep them on top?

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Permalink Reply by JOE SORENSON on October 15, 2010 at 1:15pm

Correct Fran, but even more than the "process" of striving to attain CSI, or repeat business, simply truley giving a crap about what the customer "really" is thinking about the deal, process, and everyone that they have touched in the sale. We all know the "tricks", the work is easy, it is the level of consern and trust that is built by a real faith in the process. The customer knows we are going to take their last penny, we just have to earn the right to do it. Becomming a lost art.

Fran Taylor said:

Good point Joe. Yes the top dealers seem to care more about their customers by requiring salesmen to A, send thank you letters, B, everyone gets hand written birthday and holiday cards, C, do all the steps of a sale every time and much more. Thanks Joe.