What will be the STAR product or service everyone will want in 2011?
Replies to This Discussion
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Permalink Reply by Philip Zelinger on -
Technologies that will monetize social media in a quantifiable qualified manner with verifiable R.O.I. and anything that will provide inventory management efficiencies in both retail inventory management and wholesale acquisitions. Fixed operations will also demand more focus than vehicle sales as far as new processes and related technology driven solutions.
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Permalink Reply by Craig Darling on
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Geo-Target Marketing. This is going to replace Television, Radio and Newpaper. The ability to have your digital presence move to the thousands of directories that make up the web in your market area.
This is not SEO. (SEO on it's own is a failing endeavor) This is not keyword buys. (keywords on their own are time consuming and expensive.) This in not placing a banner here or there. (but thousands of banners intuitively placed)
Several popular publications have noted that 77 Billion dollars is going to transition from traditional media to this Geo-Targeting technology in the next 2.5 years. I would say that is a hot market. More information here: http://www.adinhand.mobi
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Permalink Reply by Philip Zelinger on
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Craig, I agree with the increased role and value of Geo-Target Marketing however our answers may be more alike than some DealerElite members may realize. Social media with GPS integration is already accomodating messaging based on real time locations and the conversations are becoming more location centric than ever before! Of course I know that localized online marketing spans many channels but social media is still a high speed lane on the Internet Super Highway that has already replaced conventional media and many more conventional online lanes.
Craig Darling said:Geo-Target Marketing. This is going to replace Television, Radio and Newpaper. The ability to have your digital presence move to the thousands of directories that make up the web in your market area.
This is not SEO. (SEO on it's own is a failing endeavor) This is not keyword buys. (keywords on their own are time consuming and expensive.) This in not placing a banner here or there. (but thousands of banners intuitively placed)
Several popular publications have noted that 77 Billion dollars is going to transition from traditional media to this Geo-Targeting technology in the next 2.5 years. I would say that is a hot market. More information here: http://www.adinhand.mobi
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Permalink Reply by Roberto Mendoza on
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Mini Computers and GPS
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Permalink Reply by Philip Zelinger on
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Hey Roberto, Make that an Ipad, Itouch, IPhone or other PDA like device with a large screen interface that can be shared with a customer on the showroom floor and once again -- I agree! Frankly, that is why I took on http://IntellaCar.Com as a client!
Roberto Mendoza said:Mini Computers and GPS
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Permalink Reply by Bobby Compton on
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STAR products for 2011
Social Networking + Video = Social Media
The best and the brightest find it first right here on dealerELITE... B.C.
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Permalink Reply by Ganesan Ramaswamy on
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Ford will be the star product or service every one in 2011.
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Customer Care is expected by every customer in 2011 with better feature, facilities, mileage, safety, security and at affordable cost, after sales service, etc. Expectation from customer is / will be more in coming days!!. This is because competition and offers from other brands to capture market.
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Permalink Reply by MANNY LUNA on
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Inventory management and service retention, OOPS
It's coming to showrooms near you!
The end of dead batterys on every car on the lot!
This product wiil send a email or text to the Sale Manager when the battery is under 12 volts.
Salesman speeding on a demo ride ? this product will send a alert to the sales desk everytime.
Looking for car that nobody can find and the customer is leaving?
This product knows where the car is with one click!
Engine light turns on after 6 months on the street, the product sends a alert to the service dept to diagnoses the car while the customers is 100 miles away from the dealership.Service dept calls the customer to let them know what the diegnoses found and set appointment to come in and service the cars in 5 min.
Very Powerful!
mannylunacars@yahoo.com
If you like more info......
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Permalink Reply by maria zarkadas on
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carsdirect.com hands down :)
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Permalink Reply by Bill Goodfriend on
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UpLead Technology hands down. I'm not saying this because I'm part of this organization but it's truly unique and one of a kind to our industry. Let's face it...some salespeople don't like prospecting. our technology takes the prospecting out of prosepcting so there is never a need for fear of confrontation from the consumer and the salesperson has a warm lead at the very height of their interest. Although we are not a tracking company as we are a lead company we do posess the ability to identify where your advertising dollars are being best spent as our system captures where the leads are coming from i.e. Window Sticker, Website, Newspaper, Cars.com, Auto Trader, Edmunds.com, AutoExtra, T.V.,Radio etc...After having Uplead Technology in the dealership they are going to know who they should keep advertising with and with whom they should stop doing business with in essence saving them thousands of dollars each month while increasing their new and used sales along with fixed op's by as much as 200 to 400% a month! This technology has changed the entire ball game; it's absolutely without a doubt a no brainer! Good luck and best wishes for 2011.
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Permalink Reply by Ty Ricker on
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Providing customers with what they want. They want the car shopping experience to be easier and less stressful.
Easier - Mobile shopping in 2011 is a must. If you don't have your inventory in a friendly mobile format your competition will have an advantage. A great majority of car buyers today want to shop online to find the vehicle, find the best price, and then meet the dealer.
Less Stressful - Making it easier to shop online reduces stress. But the number one stress point for a car buyer is still the negotiation process. They want a good deal and getting that good deal can be very stressful. Allowing the car buyer to negotiate and make an offer with their mobile device or online will become a favorite option for car buyers in 2011.
Want to see the new Automated Video Negotiation tool and an iPhone Application that's affordable and available now? I would be glad to share data on how it's working. One dealer has already received over $3.5 Million Dollars in offers!
http://rivworks.com/autos
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