Why Buy

What is the best “Why Buy” you’ve seen for a dealership? New “Why Buy”? Used vehicle? Service? Financing?

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Permalink Reply by Tony Troussov on June 7, 2013 at 11:36am

Warranty Forever

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Permalink Reply by Big Tom LaPointe on June 10, 2013 at 1:57pm

I don't think it could ever be any ONE thing, otherwise that dealer would be selling ALL the cars and all others would copy it. if there is one KEY, though, I think it would be RELATIONSHIP. . . and I see the relationship as a collection of threads that connect the buyer and the store - rapport with salesperson, likes service dept, honesty / integrity of management, product, value - all factor in.